So, it’s apparently now “unethical” to be sceptical about e-cigarette hype.

This week, Marian Salzman, Vice President for Communications at Philip Morris International, finger-jabbed the Australian government as “morally reprehensible” for its strict regulation of e-cigarettes. The irony police were believed to be on their lunch break when the Financial Times journalist reported that gem, with WHO estimating that 7 million people die each year from using the products sold by the industry Ms Salzman works for. A chihuahua which nipped an ankle would feel just as chastened if warned to stop by a rabid pit bull terrier.

Similar ethical tut-tutting has also surfaced in scholarly circles. Three Australian researchers, Wayne Hall, Kylie Morphett and Coral Gartner (hereafter HMG), recently published a paper in a bioethics journal where they slammed Australia’s current policy on e-cigarettes and those supporting it as being “based on strong interpretations of weak evidence”, as paternalistic, and embodying “an incoherent approach to managing health risks.” At the end of the paper, they make suggestions for how they believe things should change.

Below, I critically examine their arguments and proposals.

In Australia, nicotine (except when sold in tobacco products – more on this below) is regulated as either a therapeutic substance or a poison. Anyone wanting to make therapeutic claims for nicotine (such as that it has an acceptable risk profile in the doses in which it will be used, and is useful in helping smokers quit smoking) has to get Therapeutic Goods Administration approval for any products they wish to make such claims about. The TGA has long-established procedures for assessing the evidence for such claims.

E-cigarette advocates make three foundational claims for the benefits of vaping: that it is all but totally safe; that it is a very good way for smokers who are “unable” to quit smoking to do so; and that by making it easily available, there will be negligible collateral adverse effects, particularly involving seeing nicotine naïve youth who would be highly unlikely to ever become dependent on nicotine in any form, to do just that. In all this, they unavoidably veer into the domain of making therapeutic claims and so, like manufacturers of any quit smoking product in Australia, require TGA oversight and authorisation.

“Many smokers are unable to quit”

As I wrote in my last blog, the notion that there are many people who just cannot quit derives from the core assumption of the hardening hypothesis: the idea that today’s smokers are mainly those who “can’t” quit smoking. They are people who are intransigent, helpless nicotine addicts, impervious to all that tobacco control policy and programs can throw at them. We all need to accept that these people will never quit and must instead dose themselves with nicotine, perhaps forever, runs the pitch.

Unfortunately for this argument, John Hughes, one of the world’s most respected and prolific researchers on smoking cessation, recently let all the air out of the hardening hypothesis tyres in a paper in Nicotine and Tobacco Research. He reviewed 26 studies on hardening and found:

“None of the 26 studies found that conversion from current to former smoking, number of quit attempts, or success on a given quit attempt decreased over time and several found these increased over time.” He concluded “Some have argued that a greater emphasis on harm reduction or intensive treatment approaches is needed because remaining smokers are those who are less likely to stop with current methods. The current review finds no or little evidence for this rationale.”

The idea that we have reached rock-bottom and that all remaining smokers need to switch to e-cigarettes, and not quit, is not evidence-based.

“E-cigs are too important to be regulated”

Many e-cigarette advocates appear to have the missionary zeal of those who, cult-like, believe their calling to spread their gospel of good news places them above others who must line up and play by the regulatory rules. They want to highlight claims of efficacy and safety, but believe their cause is so important that they should be above regulation.

They are on a mission to save a billion lives this century (achievable with two very minor caveats, that e-cigs indeed are almost benign, and that every smoker around the world in the next 80 years will switch completely to vaping). They claim e-cigarettes have therapeutic benefits seldom seen in the history of public health. One calmly described them as “the most significant advance since antibiotics.” The subtext of this pitch is that e-cigarettes are far too important to be constrained by red-tape regulation.

Purveyors of useless and sometimes dangerous quack cures for cancer, HIV, asthma and other serious diseases cannot get endorsement for their claims unless they submit them for assessment and provide high quality evidence in support. HMG presumably would fully support such scrutiny and feel pleased to live in a country where consumers are thus protected, yet think it is unethical that e-cigarette manufacturers should have to meet the same standards. I believe it’s unethical that they shouldn’t have to.

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“TGA regulations are too onerous and costly”

HMG further argue that there are major obstacles to getting therapeutic substances approved. They argue that these are so onerous and costly that no one but tobacco and pharmaceutical companies could hope to stump up the costs involved:

“The small independent companies that manufacture ENDS products do not have the funds or experience in pharmaceutical regulation to conduct clinical trials or apply to have their products registered as therapeutic goods. Only tobacco or pharmaceutical companies have had the financial resources to fund clinical trials and navigate the pharmaceutical regulatory process ..”

This is an entirely specious claim. A senior official from the Department of Health told the 2017 House of Representatives enquiry into e-cigarettes:

“I do want to correct a statement that was made to the previous hearing of this committee that the application process is onerous and really expensive. Depending on the nature of a product, a smoking cessation product could be available over the counter or if it goes into the lungs it generally would become a prescription medicine. If it is an over-the-counter medicine, for example, the maximum application registration fee is $27,000; the annual one is $1,430 a year — about the same as it costs for you to renew your car registration.

I must admit that it is difficult to see how that would be a major impost on some of the significant multinational companies involved in this area. Even as a prescription medicine — and those where the nicotine goes down into the lungs rather than absorbed in the mouth, and the oromucosal services are prescription medicine — it’s a one-off cost of about $240,000 and then I think it is $3,230 [the annual fee] again, hardly onerous for a company that is expecting to have a major market presence.”

HMG believe that small e-cigarette manufacturing businesses with low capitalisation should not be penalised from market entry. Again, we do not make this argument for garage or kitchen labs making pharmaceuticals. We very sensibly argue that quality control standards involve significant investment to guarantee that those standards are always met. GMP (Good Manufacturing Practice) certification is required, and any small company without such certification should of course be excluded. Yet, HMG appear to believe this should change and that it would ethically virtuous to allow this to happen. Shredding regulatory processes refined over many years and mirrored in most advanced nations, designed to best ensure consumer protection and the integrity of therapeutic goods administration would be deeply unethical in my book.

“The government hasn’t banned cigarettes, so it should not ban e-cigarettes”

HMG make this argument one of their centerpieces, triumphantly returning several times to what they appear to believe is its impervious “gotcha” status. Their argument here runs (1) it is self-evident that cigarettes are far more dangerous than e-cigarettes (2) cigarettes have always been sold and are not banned from sale (3) therefore, consistency and coherency demand that e-cigarettes should also be allowed to be sold in the same way because of the precedent established with cigarettes.

Their syllogism takes no account of the reasons why cigarettes are sold in the way they are today, and not in the way restricted substances like prescribed drugs are sold to consumers.  Sales of cheap machine-made cigarettes burgeoned from the early twentieth century when there was no case against smoking, beyond that made by temperance groups. Tobacco control commenced more than 60 years later with the first tepid health warnings appearing in the USA in 1966. Across those years, tobacco consolidated its special exceptionalist regulatory status as being entirely exempt from ingredient controls. Even today, fully comprehensive tobacco control has been enacted in only a minority of nations.

To date, no country other than the minnow, isolated nation of Bhutan has ever contemplated banning cigarettes. Yet throughout my 40 year career, it’s been common to hear leaders in this field say “if cigarettes were invented tomorrow, when we know now what we never knew when they first appeared, no nation would allow their sale.” Aside from Brazil which bans flavouring additives , recent developments in California to ban flavoured tobacco and the nascent, glacial efforts of the US FDA to regulate tobacco products through proposals like limiting nicotine content, no nation has even taken baby steps to regulate tobacco content.

HMG are experienced enough to know that no nation will ban cigarettes any day soon. They know the legacy of cigarettes’ historical circumstances saw them (unlike pharmaceuticals, foods, beverages, cosmetics, agricultural, industrial and household chemicals) totally exempted from regulation. They know this historical legacy has tied two hands behind the backs of any thought that backwards time-travel could somehow magically allow this situation to be undone.

Importantly, they know that when proposing gold standard regulations for any product carrying serious risks, that the very last model any regulatory authority would reach for is that which applies to tobacco regulation. Yet knowing all that, they are happy to set their ethical bar to this lowest imaginable level and accuse supporters of tough regulation as being “incoherent”. We allow cigarettes to be sold everywhere, so therefore we should allow a putative less dangerous cigarette substitute to be subject to the same non-standards of regulation, they argue.

This reasoning is completely arse-up.

Instead, we should commence our comparison by saying “We made every conceivable error in the way we allowed cigarettes to be allowed into commerce, in the way we allowed it to be advertised, packaged and sold as if it was confectionary. We know that we were deceived by the tobacco industry with the harm reduction promises of filters and light/mild cigarettes. We now face a new opportunity to get regulation right with new products carrying unknown risks of daily, long-term use. Let’s learn from the disastrous history of tobacco regulation and not make the same mistakes again.”

Governments have banned leaded fuel and paint, asbestos and innumerable examples of dangerous consumer goods, all for health and safety reasons. Momentum to set endgame dates for the sale of new fossil fuel powered vehicles, new coal mines and coal-fired power stations is building fast. While Big Tobacco refuses to set target dates for stopping the sale of cigarettes, it is not inconceivable that governments will do this for them as smoking prevalence continues to fall.

“e-cigarettes are all but harmless”

The diseases caused by smoking (such as cancers, respiratory and cardiovascular diseases) typically present symptomatically several decades after chronic use commences. The famous lagged 30-50 year relationship between the rise in smoking across a population and the peak incidence of deaths caused by smoking is something that every student of public health understands (see figure below). HMG acknowledge this “ENDS have not been used for long enough, however, to assess any adverse health effects of their long-term use.” And in the finally section of the their paper where they consider what they believe are more appropriate regulatory options, they repeatedly commence their proposals with  a series of “if”s – major conditional caveats that acknowledge the very core concern that as evidence accumulates about the risks of vaping, it may well turn out that they are far from benign.

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Evidence is accumulating that e-cigarettes pose what may turn out to be considerable cardiovascular, stroke and respiratory risks, that nicotine is a tumour promoter and that dual users (those who some and vape, by far the biggest proportion of vapers) increase their nicotine intake and dependence, likely affecting their ability to quit either or both products.

There are many differences between smoking and vaping, and it is plausible that the disease profiles for smoking and vaping will eventually prove to have similarities as well as important differences. One obvious difference is in puff frequency. Ad libitum smoking in real world settings sees smokers inhale a mean 8.7 times per cigarette. The mean number of cigarettes smoked by daily Australian smokers today is 13.6, translating to 118 puffs a day. by contrast, vapers take an average 200 puffs a day and up to 600. It’s anyone’s guess what this level of unparalleled exposure to a vaporised cocktail of ingredients, many never approved as safe for inhalation, may lead to in decades to come. A precautionary regulatory position has never seemed more prudentVapers av 200 puffs a day

The peerless 2018 report of the National Academies of Science, Engineering and Medicine reached 47 conclusions across all areas of evidence about e-cigarettes. 28 (60%) of these were at levels of evidence rated as only moderate, limited, insufficient or non-existent. Our knowledge of most of the important questions about the risks and benefits of e-cigarettes is very far from mature. HMG appear to acknowledge this throughout their article, but perversely believe it is ethical to allow e-cigarettes to circumvent the regulatory oversight required of every other therapeutic agent.

“The precautionary principle as used in Australia is rudimentary and unspecified and based on an incomplete risk assessment”

E-cigarette juices are unlike routine pharmaceuticals in that they are not a standard product, sold in an exact formulation and dose. With users being able to personally adjust the power of their devices and the formulation of the e-liquids they use, this presents massive problems for regulators.

Attempts at modelling ranges of risks and benefits suffer from the same major problems. A recent example, with CG as an author, assumed the notorious 95% less dangerous than smoking factoid in developing its calculations. That figure derived from a paper where the authors wroteA limitation of this study is the lack of hard evidence for the harms of most products on most of the criteria.”  Apparently it is fine to turn on a green policy light when your risk assessments are unashamedly rudimentary and unspecified, but not to flash a red or amber light when you genuinely do not know what risks are posed by unprecedented inhalation exposures that will vary enormously between users.

Sales bans ignore adult smokers’ autonomy and are paternalistic

Public health policy has several examples of openly paternalistic restrictions and requirements where only the individual at risk might be prevented from harm (seat belts, motorcycle helmets, boat life jackets), and many, many more where risks to both individuals and others are involved. This is not the place to run a detailed argument about the justifications for paternalism, other than to note that it is a subject which is highly contested eg: Wilson’s Why it’s time to stop worrying about paternalism in health policy and which characteristically sees ultra-conservative players attacking foundations of public health policy as nanny statism. The entire domain of access to drugs policy sees decisions made every year about various levels and conditions of access to drugs with a wide range of risk-benefit ratios. These range from outright bans, to open access in supermarkets. The debate on e-cigarettes is very correctly located in this policy domain and not in some extreme libertarian anti-regulatory utopia prominently inhabited in Australia by members of the extreme right.

Ecigarettes may be a gateway to smoking in nicotine naïve teenagers

HMG argue that the evidence of the growth of vaping being associated with later uptake of smoking in hitherto nicotine naïve youth is equivocal.  In this they are correct. In the UK there appears to be little evidence at the population level that the growth of vaping has been accompanied by any increase in teenage smoking.  However Canadian data (currently under review but seen by me) on the dramatic upswing in teenage vaping also show that teenage smoking is up, something that has not occurred in 30 years.

Stand by for all manner of suggestions about how to put that genie back in its bottle.

As I have argued elsewhere, the argument that because youth smoking prevalence is down when vaping is rising, that vaping cannot possibly be causing any rise in smoking

“relies on an assumption that the population-wide net impact of any putative gateway effect of e-cigarette use would be larger than the combined net impact of all other policies, programs and factors which are responsible for reducing adolescent smoking prevalence (for example, tobacco tax and retail price, measures of the denormalisation of smoking, exposure of children to adult-targeted quit campaigns, retail display bans, health warnings and plain packaging). This is a ridiculously high bar that gateway critics demand that anyone suggesting gateway effects must jump over. It is clearly possible that significant numbers of vaping teenagers who might otherwise not have smoked could take up smoking in an environment where there was a larger preventive effect occurring in response to comprehensive efforts to reduce smoking uptake. The combined impact of such factors in preventing uptake could thereby easily mask considerable smoking uptake that might have not occurred in the absence of e-cigarettes.”

There is no evidence of any gateway effect on smoking with snus use in Sweden. Neither is there any such effect reported for NRT. But discreetly parking snus next to your gums and wearing a nicotine patch out of sight is rather different to getting your nicotine via the very public, ostentatious, semiotically dense vaping performance throughout a day. There are no snus user or NRT clubs. No one writes about the NRT or snus “lifestyle” or identifies as an NRT user in the way that many vapers do with vaping.

“Supporters of current policy have double standards in the way they use evidence”

HMG write that “Similarly, smokers’ self report of their success in quitting “cold turkey” is treated as good evidence that this is the “best way” to quit smoking; evidence from randomised controlled trials showing the superiority of drug assisted quitting to cold turkey is ignored.” Here they reference a paper I co-authored which, despite their quotation marks, nowhere contains the words “best way”. The entire argument of our paper was that unassisted quitting is, and always has been, the way that most ex-smokers finally quit. No one disputes that but many are keen that it should not be megaphoned because of the way that it might subvert the agenda of pharmaceutical and vaping companies that no quit attempt should ever proceed without one of their products.

Randomised controlled trials of drug assisted quitting do not reflect real world conditions of use. Critics have long pointed out that RCTs have many features which make them a pale shadow of how drugs are used in the real world.

RCTs often exclude people with mental illness, poor English, and no fixed address. Excluding hard-to-reach and treat participants is likely to produce more flattering results.

In the real world, people are not paid or otherwise incentivised to keep taking the drugs across the full period of the trial, so compliance is almost always far lower.

In the real world, people do not get reminder calls, texts or visits from researchers highly motivated to minimise trial drop-out. There is no “Hawthorne effect”: when trial involvement and the attention paid to participants alters the outcomes.

Nicotine-addicted people generally know very quickly if they have been allocated to the placebo arm in NRT trials because their brains feel deprived of nicotine. They invariably experience unpleasant symptoms. Knowing they have been allocated to the placebo undermines the integrity of the trial because it is important participants believe the drug might be effective.

Pots calling kettles black: selective quotations and referencing.

They say we “dismiss” observational evidence that e-cigarettes are useful in cessation, citing four references that are positive for quitting effects. This is naked pots-calling-kettles-black stuff. Might not it be equally said that they dismiss evidence that concludes that the evidence for the superiority of ecigs in cessation is poor, such as NASEM’s conclusion “Conclusion 17-1. Overall, there is limited evidence that e-cigarettes may be effective aids to promote smoking cessation.” And note that neither the US Preventive Health Services Task Force, nor the UK’s National Institute for Health and Care Excellence or Australia’s National Health and Medical Research Council, have endorsed e-cigarettes as an effective way of quitting smoking.

HMG found space after their original submission to include a supportive reference to the recent paper by Hajek et al in NEJM. They said nothing about its limitations. Selectively citing evidence that supports one’s position and accusing those who cite contradictory evidence of being unethical seems quite extreme.

They selectively quoted Prof Bruce Thompson’s evidence with Prof Anne Holland, to a Parliamentary Inquiry, given on behalf of the Thoracic Society. Thompson and Holland repeatedly stated that they could see a potential place for e-cigarettes as a smoking cessation tool subject to evidence of efficacy, safety and based on a defined product. Subjected to aggressive questioning from the Committee and its Chair, who were promoting the case for widespread availability and (presumably long-term) use, Thompson stated that it might take 10, 15 or 20 years to clarify harms.  It is hard to see how this is unreasonable, given HMG acknowledge the same concern.

Their proposed regulations

HMG make two regulatory proposals with which no one would disagree  (child proof e-liquid containers and safe storage (whatever that might mean in the real world). But they also argue for options that are laughably naïve. Restricting e-cig sales to vape shops and tobacconists apparently will prevent kids buying them. This works really well  in England. They even suggest they could be restricted to adult (sex) shops, a lobby group with such well-known political clout in Australia that they would easily persuade government to turn their backs on all other vendors clamouring for the lucrative trade.

They suggest that “The same advertising bans could also be applied as for tobacco products” (ie ALL advertising is banned). But in the very sentence before, that “No advertising would be allowed to make claims about health benefits.” Whoops. Hang on .. I thought there would be no advertising of any sort?

Dual users would be educated to switch completely to vaping. This of course works really well in England where 56% of vapers also smoke.

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If monitoring the evidence indicated that vaping was indeed of significant health concern, HMG have the solution: “these policies could be made more restrictive”. Might we ask about the details of what that very vague statement  would actually mean?

They conclude by  saying that there is poor justification for an e-cig sales ban to prevent uptake of smoking “when there are other less restrictive policies that could achieve the same goal.” In fact these policies the those which have seen daily smoking in Australian 15-17 year old children drop to a remarkable 1.9%, the lowest on record.  It has taken us many years to achieve this result. It is a kind of invaluable public health “family silverware” that is at risk with the sort of developments being seen in Canada ringing massive alarm bells.

Everyday, I take a drug  that benefits my health. I need to get a renewed doctor’s prescription four times a year to keep my supplies. I get three months supply from a pharmacy. One day, it might be rescheduled to OTC status. It’s never advertised to the public. It doesn’t come in a pretty box.  I don’t walk about feeling “medicalized” or stigmatised because I have to do these things to obtain it.

If e-cig nicotine containing juices were able to satisfy TGA safety and effectiveness requirements (and after all NRT has done so, with the very, very low bar of effectiveness they had to clear) why could not they be supplied in very much the same way?

Tailpiece

There were also some inaccuracies in the paper that suggest less than careful attention to the construction of their argument.

  1. Early in the paper, as if to paint a theatrically draconian vista, they state that “Australian ENDS users have had their homes searched by the police and been prosecuted for possessing nicotine (e.g. [14])” The reference cited is a newspaper report describing the prosecution, not of a user, but of a man who bought nicotine liquid intending “to use the nicotine in setting up his online business selling e-cigarettes until becoming aware it wasn’t legal.” The case was dismissed by the court because of the defendant’s good record. I’m aware of no ecig users who have been subjected to such treatment in Australia.
  2. Their reference #44 is hopelessly mangled.

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At Philip Morris International, it’s business. As usual.

On  February 21, 2019 I published a blog where I asked Dr Moira Gilchrist, Vice President Scientific & Public Communications at Philip Morris International, 10 sceptical questions about her company’s much trumpeted “smokefree vision” after she tweeted that she would like questions submitted.

A month later, she’s handed in her homework on my questions, publishing them on Philip Morris International’s website.  I’d urge readers to first read my questions and then her answers at the above links.

Here is my response to her efforts.

Gilchrist first corrects me for suggesting that Philip Morris International may be somehow related to Philip Morris USA (which describes cigarettes as its “core” product). She writes “Philip Morris USA is owned by Altria and is neither an affiliate of PMI nor part of the same corporate organization.”

Below are the corporate logos for the two entirely unaffiliated companies. How very odd that one company has not taken legal action against the other for using an almost wholly identical trademark!

PM Logos

The drift of Moira Gilchrist’s responses is that PMI is working as hard as it can to accelerate the transition of its cigarette smokers to its IQOS smokeless product. While 86% of its business today still comes from cigarettes, the IQOS share is rising, with a forecast of 38% net revenue by 2025. But by any assessment, cigarettes are and will remain PMI’s leading revenue earner for the foreseeable future.

While PMI’s IQOS division is pulling out all stops to urge its smoking customers to switch, down the corridor in its cigarette division and in its over-arching corporate and regulatory affairs divisions, it’s business as usual. Cigarettes are being advertised and promoted anywhere in the world where they can still legally do this. And as we will see later, tobacco control policies are being opposed whenever these threaten to accelerate the inexorable fall in smoking.

The bottom line for the company is that wherever they see lips, they fantasise about one of their products being between them. As often as possible. Notably, Gilchrist failed to answer one of my questions: “What are the KPIs (key performance indicators) for the sales, marketing and public affairs staff in your cigarette division today? Are they being asked to try and sell less cigarettes or to keep on trying to sell more? Could we all see copies of some of those please?” Why do we hear so little from PMI on its twitter feed about its army of staff bringing home the bacon for its cigarette business?

Gilchrist states “We agree that regulations should continue to dissuade people from starting to smoke or use nicotine-containing products, and also encourage people to quit.” Let me spell that out in case anyone read it too quickly. PMI says it supports regulations that dissuade people from taking up smoking “or us[ing] nicotine-containing products”.

Now consider for a moment if a parallel statement was being made by a senior official of any other industry. For example, imagine the CEO of Toyota, hand-on-heart, saying Toyota supported government efforts to do all they could to dissuade people from starting to drive and encouraging drivers to give up driving. Would such a person be still in the job that afternoon? Yet apparently, this is what we are to take as a serious, trustworthy public statement from Philip Morris.

PMI wrote in their preamble to Gilchrist’s responses “We understand the continuing distrust of cigarette companies, and we know the tobacco industry faces a trust deficit. But we are not asking for trust.” I can’t imagine why.

The problem of their loyal, addicted cigarette customers abandoning smoking without substituting another form of nicotine delivery would loom as large for PMI. This is in fact (by far) the way that most ex-smokers quit, causing there to be many more ex-smokers than current smokers in nations that have taken tobacco control seriously.

It is perfectly clear that the “smoke-free vision” blather is very much not about the company encouraging smokers to quit using cigarettes and any form of nicotine delivery device. It is about encouraging them to switch to IQOS and to use it as much as possible. That’s understandable. They are in the nicotine addiction business, something Big Tobacco has always understood as the sine qua non of its survival.

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Teens should not smoke or vape

As all tobacco companies have always done, PMI unctuously hand-wrings over its concerns about youth smoking. It doesn’t want youth to use any nicotine products:  “Our marketing code is strong and enforced globally. Our post-market research shows that initiation of IQOS use by non-smokers is very low. We remain continually vigilant and welcome constructive feedback.”

In Canada, data will soon be published showing that for the first time in 30 years, youth smoking has risen, in concert with an 80% upswing in vaping. PMI will doubtless megaphone its vigilant efforts to put this genie back in its bottle. But the history of the tobacco industry’s intense interest in young smokers speaks for itself.

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While it would never say this publicly, the company would surely be ecstatic if children and teens who were nicotine naïve were to also experiment with IQOS and e-cigarettes, become nicotine dependent and live their lives spending money to satisfy their addiction. No business in its right mind would ever seriously propose that it would do all it could to dissuade non- and ex- users of its products or services to ever become customers. Yet for decades this has been the bizarre posturing we have seen continuously about smoking from the tobacco industry. PMI has recently given youth-focussed Vice Media £5m to promote its smokeless product. Perhaps the company has developed a magic way of preventing its pro-vaping messages from ever being seen by non-smoking youth, while being very effective with those which smoke.

Gilchrist also says “We do not encourage dual use”. Encourage, no. But jump for joy? Almost certainly. We know from recent research that smokers who also vape  “leads to a reduction in the number of combustible cigarettes, but total nicotine use and dependence increases …the increase in total nicotine use and dependence could affect the ability to quit either or both products.”  I’m sure this entirely unplanned collateral benefit would have never occurred to every company in the tobacco industry that has now climbed quickly aboard the good ship Harm Reduction.

Flogging the dead hardening hypothesis horse

Dr Gilchrist anchors IQOS as being for people who would otherwise continue smoking” and  people who cannot quit smoking”. This language borrows from the core assumption of the hardening hypothesis: the idea that today’s smokers are hard-core — mainly those who “can’t” quit smoking. They are people who are intransigent, helpless nicotine addicts, impervious to all that tobacco control policy and programs can throw at them. We all need to accept that these people will never quit and must instead dose themselves with nicotine, perhaps forever, runs the pitch.

Unfortunately for this argument, John Hughes, one of the world’s most respected and prolific researchers on smoking cessation, recently let all the air out of the hardening hypothesis tyres in a paper in Nicotine and Tobacco Research. He reviewed 26 studies on hardening and found:

“None of the 26 studies found that conversion from current to former smoking, number of quit attempts, or success on a given quit attempt decreased over time and several found these increased over time.” He concluded “Some have argued that a greater emphasis on harm reduction or intensive treatment approaches is needed because remaining smokers are those who are less likely to stop with current methods. The current review finds no or little evidence for this rationale.”

Moira Gilchrist pleads for understanding that the transformation of all their smokers to IQOS users will take time. Probably lots of time. She writes that “PMI does not control the speed at which this happens on our own: governments, regulators, scientists and tobacco control activists all play a role. We encourage everyone to engage in a debate on how to bring solutions to men and women who don’t quit smoking in as short a time frame as possible.” This is code for PMI wanting  governments, regulators, scientists and tobacco control activists to inhabit the same self-serving narrow definition of “smoke-free” that PMI is promoting, and become quasi promoters of IQOS.

We are presumably supposed to cosy down at the table with them on IQOS and then watch politely while the next day the same company does all it can to defeat, dilute and delay effective tobacco control like tobacco tax, plain packaging, graphic health warnings, retail display bans and advertising bans.

What it’s up to in low income nations

Gilchrist confirmed that PM had supported the Philippine Tobacco Institute’s challenges to two Balanga City (Philippines) local tobacco control ordinances, saying that they “would deny adult smokers the opportunity to switch to smoke-free products”.

Balanga is a tiny city – by Philippine standards – of just 80,000 people. Its local government was trying to introduce a smokefree ordinance in the vicinity of a local campus. The tobacco industry has known for decades that smoking restrictions reduce smoking (and so its profits – see below) dramatically. So PMI used the courts to stomp on proposed initiative that would have also not allowed vaping in the smokefree area. This was by any assessment using a sledgehammer to crack a walnut, and obviously intended to serve as a warning to other minnow jurisdictions in impoverished nations trying to introduce what is commonplace in wealthier nations where smoking and vaping is often outlawed in public spaces.

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Another recent example comes from Indonesia. PMI, through Gaprindo,  the ‘white cigarette manufacturers association’ as recently as November 2018, fought advertising bans and opposed tax increases. The head of Gaprindo said that said that the cigarette industry has in the past  few years had experienced declining selling volume decline of 1-2%. He saidIncreasing excise tax on cigarettes twice a year will just harm the [tobacco] industry growth.”

Gilchrist says “In the past” PMI has opposed policies it considers “to be extreme and not backed by evidence of effectiveness.” Across my 40 year experience this has included almost every single platform of comprehensive tobacco control policy, with the exception of manifestly ineffective mush like signs in shops saying “we don’t sell to children”, guidelines for parents on how to have a chat with their kids about the dangers of smoking, and nicotine replacement therapy (which we know now has rock-bottom utility in helping smokers quit for good under real-world use). From this, we can take it that “extreme” means anything with any prospect of reducing smoking.

So, my verdict? No matter how many times a snake changes its skin … it is still a snake.

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As “safe as drinking coffee”? Research spoiling the e-cigarette rehabilitation of nicotine party.

”E-cigarettes are about as safe as you can get. We know about the health risks of nicotine from studies in Sweden into the use of snus, a smokeless tobacco. Nicotine is not what kills you when you smoke tobacco. E-cigarettes are probably about as safe as drinking coffee. All they contain is water vapour, nicotine and propylene glycol [which is used to help vaporise the liquid nicotine].” Professor Robert West  2013

  “Nicotine itself is not a particularly hazardous drug,” says Professor John Britton, who leads the tobacco advisory group for the Royal College of Physicians. ”It’s something on a par with the effects you get from caffeine.” Professor John Britton Chair Tobacco Advisory Group Royal College of Physicians (2013)

“Nicotine itself is probably safer than caffeine ….The case for regulating e-cigarettes as a pharmaceutical product is on a par with regulating coffee.” Professor Peter Hajek (2013)

In 2006, before the popularization of e-cigarettes,  I spent a seven month sabbatical at the World Health Organization’s International Agency for Research in Cancer at  Lyon in France. A senior colleague there had previously worked for a major pharmaceutical company at the forefront of nicotine replacement therapy (NRT). She and I had many discussions about the safety of NRT and its efficacy in helping people quit (which in real world usage, outside of professionally supported contexts – which very few smokers are interested in attending – is pretty poor).

It is well known that many smokers find NRT unsatisfactory in that it does not supply them with sufficient nicotine to overcome their cravings. I asked her why it was that the companies did not produce higher nicotine delivery products with more “grunt” which would stand a better chance of substituting for cigarettes. A cynical part of me wondered if the never-publicly-discussed business model for NRT within the pharmaceutical industry was that the dosage which  might actually succeed in helping many smokers quit would not be as profitable as the dosage levels that saw high failure rates, but which saw many smokers having repeated NRT attempts with current and newer formulations.

During one of these discussions, she told me that pharmaceutical companies were acutely aware that nicotine was not a benign drug, and that they were highly sensitive to the risks involved in trying to get  higher delivery NRT approved for use, and had collectively decided not to go down that path. The Food and Drug Administration would have almost certainly rejected such applications, she said. She handed me a pile of papers to read about what was already known about the non-benign nature of nicotine.

Below are a selection of such papers published since my time at IARC. Unfortunately, some are pay-walled, so only the abstracts are available to non-subscribers. Many though, have full text lnks.

After you read these, ask yourself: does this sound like a benign drug that should not be regulated (as was NRT) and made as freely available as coffee? Or should it be strictly regulated so that we don’t repeat the massive mistake that was made with treating cigarettes as a somehow above regulation of their ingredients and highly engineered chemistry.

Vaping advocates are frantically opposed to serious government regulation of e-cigarettes. The information below suggests such an attitude is utterly reckless.

Scott JG, Matuschka L, Niemelä S et al. Evidence of a causal relationship between smoking tobacco and schizophrenia spectrum disorders. Front. Psychiatry, 20 November 2018 |

Abstract: There has been emerging evidence of an association between tobacco smoking and schizophrenia spectrum disorders (SSD). Two meta-analyses have reported that people who smoke tobacco have an ~2-fold increased risk of incident schizophrenia or psychosis, even after adjusting for confounding factors. This study aimed to critically appraise the research which has examined the association between tobacco smoking and SSD against the Bradford Hill criteria for causality, to determine the strength of the evidence for a causal relationship. Eight longitudinal studies (seven cohort studies and one case control study) were identified which examined tobacco smoking as an exposure and psychosis as an outcome. All seven cohort studies were assessed as being of high quality using the Newcastle-Ottawa Scale. Six of the eight studies found a statistically significant positive association between tobacco smoking and onset of SSD. These studies reported a consistent association with a moderate to large effect size and a dose response relationship. The studies adjusted for multiple potential confounders including age, sex, socioeconomic status, shared genetic risk, prodromal symptoms, and comorbid cannabis and other substance use. The studies did not adjust for exposure to childhood trauma or prenatal tobacco. There was substantial though inconclusive evidence supporting a causal relationship between tobacco smoking and increased risk of SSD. If a causal relationship does exist, nicotine is most likely responsible for this association. This raises serious public health concerns about the increasing use of e-cigarettes and other products, particularly by adolescents whose nicotine use may increase their risk of SSD. Research is urgently needed to examine the association between e-cigarette use and incident psychosis, particularly in adolescents and young adults.

Gurillo P, Jauhar S, Murray RM, MacCabe JH. Does tobacco use cause psychosis? Systematic review and meta-analysis. Lancet Psychiatry 2015;2: 718–25.

Abstract: Background: Although the association between psychotic illness and cigarette smoking is well known, the reasons are unclear why people with psychosis are more likely to smoke than are the general population. We aimed to test several hypotheses. First, that daily tobacco use is associated with an increased risk of psychotic illness in both case-control and prospective studies. Second, that smoking is associated with an earlier age at onset of psychotic illness. Finally, that an earlier age at initiation of smoking is associated with an increased risk of psychosis. We also aimed to derive an estimate of the prevalence of smoking in patients presenting with their first episode of psychosis.

Methods:We searched Embase, Medline, and PsycINFO and selected observational studies in which rates of smoking were reported in people with psychotic disorders, compared with controls. We calculated the weighted mean difference for age at onset of psychosis and age at initiation of smoking. For categorical outcomes, we calculated odds ratios from cross-sectional studies and risk ratios from prospective studies.

Findings: Of 3717 citations retrieved, 61 studies comprising 72 samples met inclusion criteria. The overall sample included 14 555 tobacco users and 273 162 non-users. The prevalence of smoking in patients presenting with their first episode of psychosis was 0∙57 (95% CI 0∙52–0∙62; p<0∙0001). In case-control studies, the overall odds ratio for the first episode of psychosis in smokers versus non-smokers was 3.22 (95% CI 1.63–6.33), with some evidence of publication bias (Egger’s test p=0.018, Begg’s test p=0.007). For prospective studies, we calculated an overall relative risk of new psychotic disorders in daily smokers versus non-smokers of 2.18 (95% CI 1.23–3.85). Daily smokers developed psychotic illness at an earlier age than did non-smokers (weighted mean difference –1.04 years, 95% CI –1∙82 to –0.26). Those with psychosis started smoking at a non-significantly earlier age than did healthy controls (–0.44 years, 95% CI –1∙21 to 0∙34).

Interpretation Daily tobacco use is associated with increased risk of psychosis and an earlier age at onset of psychotic illness. The possibility of a causal link between tobacco use and psychosis merits further examination. [Note: the discussion section of this paper includes a detailed consideration of the possible role of nicotine in the development of psychosis].

Niemelä S, Sourander A, Surcel H-M et al Prenatal nicotine exposure and risk of schizophrenia among offspring in a national birth cohort. Am J Psychiatry. 2016 Aug 1;173(8):799-806.

Objective: Cigarette smoking during pregnancy is a major public health problem leading to adverse health outcomes and neurodevelopmental abnormalities among offspring. Its prevalence in the United States and Europe is 12%–25%. This study examined the relationship between prenatal nicotine exposure (cotinine level) in archived maternal sera and schizophrenia in offspring from a national birth cohort.

Method: The authors conducted a population-based nested case-control study of all live births in Finland from 1983 to 1998. Cases of schizophrenia in offspring (N=977) were identified from a national registry and matched 1:1 to controls on date of birth, sex, and residence. Maternal serum cotinine levels were prospectively measured, using quantitative immunoassay, from early- to mid-gestation serum specimens archived in a national biobank.

Results: A higher maternal cotinine level, measured as a continuous variable, was associated with an increased odds of schizophrenia (odds ratio=3.41, 95% confidence interval, 1.86–6.24). Categorically defined heavy maternal nicotine exposure was related to a 38% increased odds of schizophrenia. These findings were not accounted for by maternal age, maternal or parental psychiatric disorders, socioeconomic status, and other covariates. There was no clear evidence that weight for gestational age mediated the associations.

Conclusions: To the authors’ knowledge, this is the first study of the relationship between a maternal smoking biomarker and schizophrenia. It provides the most definitive evidence to date that smoking during pregnancy is associated with schizophrenia. If replicated, these findings suggest that preventing smoking during pregnancy may decrease the incidence of schizophrenia.

Guo, Z-Z1,Cao Q-A, Li Z-Z et al. SP600125 Attenuates Nicotine-Related aortic aneurysm formation by inhibiting matrix metalloproteinase production and CC chemokine-mediated macrophage migration. Mediators of Inflammation 2016 (full text)

Abstract Nicotine, a major chemical component of cigarettes, plays a pivotal role in the development of abdominal aortic aneurysm (AAA). c-Jun N-terminal kinase (JNK) has been demonstrated to participate in elastase-induced AAA. This study aimed to elucidate whether the JNK inhibitor SP600125 can attenuate nicotine plus angiotensin II- (AngII-) induced AAA formation and to assess the underlying molecular mechanisms. SP600125 significantly attenuated nicotine plus AngII-induced AAA formation. The expression of matrix metalloproteinase- (MMP-) 2, MMP-9, monocyte chemoattractant protein- (MCP-) 1, and regulated-onactivation, normal T-cells expressed and secreted (RANTES) was significantly upregulated in aortic aneurysm lesions but inhibited by SP600125. In vitro, nicotine induced the expression of MCP-1 and RANTESin bothRAW264.7 (mouse macrophage) and MOVAS (mouse vascular smooth muscle) cells in a dose-dependent manner; expression was upregulated by 0.5 ng/mL nicotine but strongly downregulated by 500 ng/mL nicotine. SP600125 attenuated the upregulation of MCP-1 and RANTES expression and subsequent macrophage migration. In conclusion, SP600125 attenuates nicotine plus AngII-induced AAA formation likely by inhibiting MMP- 2, MMP-9, MCP-1, and RANTES. The expression of chemokines in MOVAS cells induced by nicotine has an effect on RAW264.7 migration, which is likely to contribute to the development of nicotine-related AAA.

Dang N, Meng X, Song H. Nicotinic acetylcholine receptors and cancer (Review). Biomedical Reports 2016;4:515-518 (full text)

Abstract: Nicotine, the primary addictive constituent of cigarettes, is believed to contribute to cancer promotion and progression through the activation of nicotinic acetylcholine receptors (nAChRs), which are membrane ligand‑gated cation channels. nAChRs activation can be triggered by the neurotransmitter Ach, or certain other biological compounds, such as nicotine. In recent years, genome‑wide association studies have indicated that allelic variation in the α5‑α3‑β4 nAChR cluster on chromosome 15q24‑15q25.1 is associated with lung cancer risk. The role of nAChRs in other types of cancer has also been reported. The present review highlights the role of nAChRs in types of human cancer.

England LJ, Bunnell RE, Pechacek TF, Tong VT, McAfee TA. Nicotine and the developing human: a neglected element in the electronic cigarette debate American Journal of Preventive Medicine 2015 Aug;49(2):286-93. [full text]

Abstract: The elimination of cigarettes and other combusted tobacco products in the U.S. would prevent tens of millions of tobacco-related deaths. It has been suggested that the introduction of less harmful nicotine delivery devices, such as electronic cigarettes or other electronic nicotine delivery systems, will accelerate progress toward ending combustible cigarette use. However, careful consideration of the potential adverse health effects from nicotine itself is often absent from public health debates. Human and animal data support that nicotine exposure during periods of developmental vulnerability (fetal through adolescent stages) has multiple adverse health consequences, including impaired fetal brain and lung development, and altered development of cerebral cortex and hippocampus in adolescents. Measures to protect the health of pregnant women and children are needed and could include (1) strong prohibitions on marketing that increase youth uptake; (2) youth access laws similar to those in effect for other tobacco products; (3) appropriate health warnings for vulnerable populations; (4) packaging to prevent accidental poisonings; (5) protection of non-users from exposure to secondhand electronic cigarette aerosol; (6) pricing that helps minimize youth initiation and use; (7) regulations to reduce product addiction potential and appeal for youth; and (8) the age of legal sale.

 

Mishra M, Chaturvedi P, Datta S et al. Harmful effects of nicotine. Indian J Med Paediatr Oncol. 2015 Jan-Mar;36(1):24-31. (full text)

With the advent of nicotine replacement therapy, the consumption of the nicotine is on the rise. Nicotine is considered to be a safer alternative of tobacco. The IARC monograph has not included nicotine as a carcinogen. However there are various studies which show otherwise. We undertook this review to specifically evaluate the effects of nicotine on the various organ systems. A computer aided search of the Medline and PubMed database was done using a combination of the keywords. All the animal and human studies investigating only the role of nicotine were included. Nicotine poses several health hazards. There is an increased risk of cardiovascular, respiratory, gastrointestinal disorders. There is decreased immune response and it also poses ill impacts on the reproductive health. It affects the cell proliferation, oxidative stress, apoptosis, DNA mutation by various mechanisms which leads to cancer. It also affects the tumor proliferation and metastasis and causes resistance to chemo and radio therapeutic agents. The use of nicotine needs regulation. The sale of nicotine should be under supervision of trained medical personnel.

Grando SA.  Connections of nicotine to cancer.  Nature Reviews Cancer (2014) 14:419-429 [Full text]

Abstract: This Opinion article discusses emerging evidence of direct contributions of nicotine to cancer onset and growth. The list of cancers reportedly connected to nicotine is expanding and presently includes small-cell and non-small-cell lung carcinomas, as well as head and neck, gastric, pancreatic, gallbladder, liver, colon, breast, cervical, urinary bladder and kidney cancers. The mutagenic and tumour-promoting activities of nicotine may result from its ability to damage the genome, disrupt cellular metabolic processes, and facilitate growth and spreading of transformed cells. The nicotinic acetylcholine receptors (nAChRs), which are activated by nicotine, can activate several signalling pathways that can have tumorigenic effects, and these receptors might be able to be targeted for cancer therapy or prevention. There is also growing evidence that the unique genetic makeup of an individual, such as polymorphisms in genes encoding nAChR subunits, might influence the susceptibility of that individual to the pathobiological effects of nicotine. The emerging knowledge about the carcinogenic mechanisms of nicotine action should be considered during the evaluation of regulations on nicotine product manufacturing, distribution and marketing.

Schaal C, Chellappan SP. Nicotine-mediated cell proliferation and tumor progression in smoking-related cancers. Mol Cancer Res. 2014 Jan;12(1):14-23. (full text)

Abstract: Tobacco smoke contains multiple classes of established carcinogens including benzo(a)pyrenes, polycyclic aromatic hydrocarbons, and tobacco specific nitrosamines. Most of these compounds exert their genotoxic effects by forming DNA adducts and generation of reactive oxygen species, causing mutations in vital genes like K-Ras and p53. In addition, tobacco specific nitrosamines can activate nicotinic acetylcholine receptors (nAChRs) and to a certain extent β-Adrenergic receptors (β-ARs), promoting cell proliferation. Further, it has been demonstrated that nicotine, the major addictive component of tobacco smoke, can induce cell cycle progression, angiogenesis, and metastasis of lung and pancreatic cancers. These effects occur mainly through the α7-nAChRs, with possible contribution from the β-ARs and/or epidermal growth factor receptors (EGFRs). This review article will discuss the molecular mechanisms by which nicotine and its oncogenic derivatives such as NNK (4-methylnitrosamino)-1-(3-pyridyl)-1-butanone) and NNN (N-nitrosonornicotine) induce cell cycle progression and promote tumor growth. A variety of signaling cascades are induced by nicotine through nAChRs, including the MAPK/ERK pathway, PI3K/AKT pathway and JAK/STAT signaling. In addition, studies have shown that nAChR activation induces Src kinase in a β-arrestin-1 dependent manner, leading to the inactivation of Rb protein and resulting in the expression of E2F1-regulated proliferative genes. Such nAChR-mediated signaling events enhance the proliferation of cells and render them resistant to apoptosis induced by various agents. These observations highlight the role of nAChRs in promoting the growth and metastasis of tumors and raise the possibility of targeting them for cancer therapy

Nordenvall C, Nilsson PJ, Ye W,  Andersson TM, Nyrén O. Tobacco use and cancer survival: A cohort study of 40,230 Swedish male construction workers with incident cancer. Int J Cancer 2013; 132 (1):155-61. (full text)

Abstract: On theoretical grounds, nicotine has been implicated as a modifier of cancer progression. We investigated possible associations of smoking or use of Scandinavian moist snuff (snus) with survival after cancer among Swedish male construction workers. Snus use is associated with substantial exposure to nicotine but not to the combustion products in smoke. Among 336,381 workers with detailed information on tobacco use in 1971–1992, we observed 40,230 incident cancers. Complete follow-up through 2007 was accomplished through linkage to population and health registers. Hazard ratios (HRs) and 95% confidence intervals (CIs) for death from any cause, cancer-specific death and death from other causes were derived from Cox proportional hazards regression models adjusted for age at diagnosis, body mass index at study entry and period of diagnosis. Never users of any tobacco served as reference. Increased risks of cancer-specific death were observed both among exclusive smokers (HRall cancer 1.15, 95% CI: 1.10–1.21) and never-smoking snus users (1.15, 95% CI: 1.05–1.26). As regards deaths due to other causes, exclusive smokers had higher relative risks than exclusive snus users (p = 0.03). A history of tobacco use, even exclusive use of the seemingly benign snus, is associated with moderately increased cancer-specific mortality. Although nicotine might play a role, the mechanisms warrant further investigation.

Bavara JH, Tae H, Settlage RE, Garner HR. Characterizing the Genetic Basis for Nicotine Induced Cancer Development: A Transcriptome Sequencing Study. PLoS One 2013; Jun 18  [Full text]

Abstract: Nicotine is a known risk factor for cancer development and has been shown to alter gene expression in cells and tissue upon exposure. We used Illumina® Next Generation Sequencing (NGS) technology to gain unbiased biological insight into the transcriptome of normal epithelial cells (MCF-10A) to nicotine exposure. We generated expression data from 54,699 transcripts using triplicates of control and nicotine stressed cells. As a result, we identified 138 differentially expressed transcripts, including 39 uncharacterized genes. Additionally, 173 transcripts that are primarily associated with DNA replication, recombination, and repair showed evidence for alternative splicing. We discovered the greatest nicotine stress response by HPCAL4 (up-regulated by 4.71 fold) and NPAS3 (down-regulated by -2.73 fold); both are genes that have not been previously implicated in nicotine exposure but are linked to cancer. We also discovered significant down-regulation (-2.3 fold) and alternative splicing of NEAT1 (lncRNA) that may have an important, yet undiscovered regulatory role. Gene ontology analysis revealed nicotine exposure influenced genes involved in cellular and metabolic processes. This study reveals previously unknown consequences of nicotine stress on the transcriptome of normal breast epithelial cells and provides insight into the underlying biological influence of nicotine on normal cells, marking the foundation for future studies.

Cardinal A, Nastrucci C, Cesario A, Russo P. Nicotine: specific role in angiogenesis, proliferation and apoptosis. Critical Reviews in Toxicology, 2012; 42(1): 68–89

Abstract: Nowadays, tobacco smoking is the cause of ~5-6 million deaths per year, counting 31% and 6% of all cancer deaths (affecting 18 different organs) in middle-aged men and women, respectively. Nicotine is the addictive component of tobacco acting on neuronal nicotinic receptors (nAChR). Functional nAChR, are also present on endothelial, haematological and epithelial cells. Although nicotine itself is regularly not referred to as a carcinogen, there is an ongoing debate whether nicotine functions as a ‘tumour promoter’. Nicotine, with its specific binding to nAChR, deregulates essential biological processes like regulation of cell proliferation, apoptosis, migration, invasion, angiogenesis, inflammation and cell-mediated immunity in a wide variety of cells including foetal (regulation of development), embryonic and adult stem cells, adult tissues as well as cancer cells. Nicotine seems involved in fundamental aspects of the biology of malignant diseases, as well as of neurodegeneration. Investigating the biological effects of nicotine may provide new tools for therapeutic interventions and for the understanding of neurodegenerative diseases and tumour biology.

Momi N, Kaur S, Ponnusamy MP, Kumar S, Wittel UA, Batra SK. Interplay between smoking-induced genotoxicity and altered signaling in pancreatic carcinogenesis. Carcinogenesis. 2012 Sep;33(9):1617-28.  [full text]

Abstract: Despite continuous research efforts directed at early diagnosis and treatment of pancreatic cancer (PC), the status of patients affected by this deadly malignancy remains dismal. Its notoriety with regard to lack of early diagnosis and resistance to the current chemotherapeutics is due to accumulating signaling abnormalities. Hoarding experimental and epidemiological evidences have established a direct correlation between cigarette smoking and PC risk. The cancer initiating/promoting nature of cigarette smoke can be attributed to its various constituents including nicotine, which is the major psychoactive component, and several other toxic constituents, such as nitrosamines, 4-(methylnitrosamino)-1-(3-pyridyl)-1-butanone, and polycyclic aromatic hydrocarbons. These predominant smoke-constituents initiate a series of oncogenic events facilitating epigenetic alterations, self-sufficiency in growth signals, evasion of apoptosis, sustained angiogenesis, and metastasis. A better understanding of the molecular mechanisms underpinning these events is crucial for the prevention and therapeutic intervention against PC. This review presents various interconnected signal transduction cascades, the smoking-mediated genotoxicity, and genetic polymorphisms influencing the susceptibility for smoking-mediated PC development by modulating pivotal biological aspects such as cell defense/tumor suppression, inflammation, DNA repair, as well as tobacco-carcinogen metabolization. Additionally, it provides a large perspective toward tumor biology and the therapeutic approaches against PC by targeting one or several steps of smoking-mediated signaling cascades.

Petros WP, Younis IR, Ford JN, Weed SA. Effects of tobacco smoking and nicotine on cancer treatment. Pharmacotherapy. 2012 Oct;32(10):920-31

Abstract: A substantial number of the world’s population continues to smoke tobacco, even in the setting of a cancer diagnosis. Studies have shown that patients with cancer who have a history of smoking have a worse prognosis than nonsmokers. Modulation of several physiologic processes involved in drug disposition has been associated with long-term exposure to tobacco smoke. The most common of these processes can be categorized into the effects of smoking on cytochrome P450-mediated metabolism, glucuronidation, and protein binding. Perturbation in the pharmacokinetics of anticancer drugs could result in clinically significant consequences, as these drugs are among the most toxic, but potentially beneficial, pharmaceuticals prescribed. Unfortunately, the effect of tobacco smoking on drug disposition has been explored for only a few marketed anticancer drugs; thus, little prescribing information is available to guide clinicians on the vast majority of these agents. The carcinogenic properties of several compounds found in tobacco smoke have been well studied; however, relatively little attention has been given to the effects of nicotine itself on cancer growth. Data that identify nicotine’s effect on cancer cell apoptosis, tumor angiogenesis, invasion, and metastasis are emerging. The implications of these data are still unclear but may lead to important questions regarding approaches to smoking cessation in patients with cancer.

Catassi A, Servent S, Paleari L, Cesario A, Russo P. Multiple roles of nicotine on cell proliferation and inhibition of apoptosis: implications on lung carcinogenesis. Mutat Res. 2008 Sep-Oct;659(3):221-31.

Abstract: The genotoxic effects of tobacco carcinogens have long been recognized, the contribution of tobacco components to cancerogenesis by cell surface receptor signaling is relatively unexplored. Nicotine, the principal tobacco alkaloid, acts through nicotinic acetylcholine receptor (nAChR). nAChR are functionally present on human lung airway epithelial cells, on lung carcinoma [SCLC and NSCLC] and on mesothelioma and build a part of an autocrine-proliferative network that facilitates the growth of neoplastic cells. Different nAChR subunit gene expression patterns are expressed between NSCLC from smokers and non-smokers. Although there is no evidence that nicotine itself could induce cancer, different studies established that nicotine promotes in vivo the growth of cancer cells and the proliferation of endothelial cells suggesting that nicotine might contribute to the progression of tumors already initiated. These observations led to the hypothesis that nicotine might be playing a direct role in the promotion and progression of human lung cancers. Here, we briefly overview the role and the effects of nicotine on pulmonary cell growth and physiology and its feasible implications in lung carcinogenesis.

Slotkin TA. If nicotine is a developmental neurotoxicant in animal studies, dare we recommend nicotine replacement therapy in pregnant women and adolescents? Neurotoxicol Teratol. 2008 Jan-Feb;30(1):1-19.

Abstract: Tobacco use in pregnancy is a leading cause of perinatal morbidity and contributes in major ways to attention deficit hyperactivity disorder, conduct disorders and learning disabilities that emerge in childhood and adolescence. Over the past two decades, animal models of prenatal nicotine exposure have demonstrated that nicotine is a neurobehavioral teratogen that disrupts brain development by preempting the natural, neurotrophic roles of acetylcholine. Through its actions on nicotinic cholinergic receptors, nicotine elicits abnormalities of neural cell proliferation and differentiation, promotes apoptosis and produces deficits in the number of neural cells and in synaptic function. The effects eventually compromise multiple neurotransmitter systems because of the widespread regulatory role of cholinergic neurotransmission. Importantly, the long-term alterations include effects on reward systems that reinforce the subsequent susceptibility to nicotine addiction in later life. These considerations strongly question the appropriateness of nicotine replacement therapy (NRT) for smoking cessation in pregnant women, especially as the pharmacokinetics of the transdermal patch may actually enhance fetal nicotine exposure. Further, because brain maturation continues into adolescence, the period when smoking typically commences, adolescence is also a vulnerable period in which nicotine can change the trajectory of neurodevelopment. There are also serious questions as to whether NRT is actually effective as an aid to smoking cessation in pregnant women and adolescents. This review considers the ramifications of the basic science findings of nicotine’s effects on brain development for NRT in these populations.

Egleton RD, Brown KC, Dasgupta P. Nicotinic acetylcholine receptors in cancer: multiple roles in proliferation and inhibition of apoptosis. Trends Pharmacol Sci. 2008 Mar;29(3):151-8.

Abstract: Nicotinic acetylcholine receptors (nAChRs) constitute a heterogeneous family of ion channels that mediate fast synaptic transmission in neurons. They have also been found on non-neuronal cells such as bronchial epithelium and keratinocytes, underscoring the idea that they have functions well beyond neurotransmission. Components of cigarette smoke, including nicotine and NNK [4-(methylnitrosamino)-1-(3-pyridyl)-1-butanone], are agonists of nAChRs. Given the association of tobacco use with several diseases, the non-neuronal nAChR signaling pathway has considerable implications for cancer and cardiovascular disease. Recent studies have shown that alpha7 is the main nAChR subunit that mediates the proliferative effects of nicotine in cancer cells. As a result, alpha7 nAChR might be a valuable molecular target for therapy of cancers such as lung cancer and mesothelioma. Future studies involving the design of nAChR antagonists with improved selectivity might identify novel strategies for the treatment of tobacco-related cancers. Here we review the cellular roles of non-neuronal nAChRs, including regulation of cell proliferation, angiogenesis, apoptosis, migration, invasion and secretion.

Zeilder R, Albermann K, Lang S. Nicotine and apoptosis. Apoptosis. 2007 Nov;12(11):1927-43.

Abstract: Cigarette smoking is associated with a plethora of different diseases. Nicotine is the addictive component of cigarette but also acts onto cells of the non-neuronal system, including immune effector cells. Although nicotine itself is usually not referred to as a carcinogen, there is ongoing debate whether nicotine functions as a ‘tumor enhancer.‘ By binding to nicotinic acetylcholine receptors, nicotine deregulates essential biological processes like angiogenesis, apoptosis, and cell-mediated immunity. Apoptosis plays critical roles in a wide variety of physiologic processes during fetal development and in adult tissue and is also a fundamental aspect of the biology of malignant diseases. This review provides an overlook how nicotine influences apoptotic processes and is thus directly involved in the etiology of pathological conditions like cancer and obstructive diseases.

 Wickström R. Effects of nicotine during pregnancy: human and experimental evidence. Curr Neuropharmacol. 2007 Sep;5(3):213-22. [full text]

Abstract: Prenatal exposure to tobacco smoke is a major risk factor for the newborn, increasing morbidity and even mortality in the neonatal period but also beyond. As nicotine addiction is the factor preventing many women from smoking cessation during pregnancy, nicotine replacement therapy (NRT) has been suggested as a better alternative for the fetus. However, the safety of NRT has not been well documented, and animal studies have in fact pointed to nicotine per se as being responsible for a multitude of these detrimental effects. Nicotine interacts with endogenous acetylcholine receptors in the brain and lung, and exposure during development interferes with normal neurotransmitter function, thus evoking neurodevelopmental abnormalities by disrupting the timing of neurotrophic actions. As exposure to pure nicotine is quite uncommon in pregnant women, very little human data exist aside from the vast literature on prenatal exposure to tobacco smoke. The current review discusses recent findings in humans on effects on the newborn of prenatal exposure to pure nicotine and non-smoke tobacco. It also reviews the neuropharmacological properties of nicotine during gestation and findings in animal experiments that offer explanations on a cellular level for the pathogenesis of such prenatal drug exposure. It is concluded that as findings indicate that functional nAChRs are present very early in neuronal development, and that activation at this stage leads to apoptosis and mitotic abnormalities, a total abstinence from all forms of nicotine should be advised to pregnant women for the entirety of gestation.

Grozio A, Catassi A, Cavalieri Z et al Nicotine, lung and cancer. Anticancer Agents Med Chem. 2007 Jul;7(4):461-6.

Abstract: The respiratory epithelium expresses the cholinergic system including nicotinic receptors (nAChRs). It was reported that normal human bronchial epithelial cells (BEC), which are the precursor for squamous cell carcinomas, and small airway epithelial cells (SAEC), which are the precursor for adenocarcinomas, have slightly different repertoires of nAChRs. Studies show that nAChRs expressed on lung carcinoma or mesothelioma form a part of an autocrine-proliferative network facilitating the growth of neoplastic cells; others demonstrated that nicotine can promote the growth of colon, gastric, and lung cancers. Nicotine and structurally related carcinogens like NNK [4-(methylnitrosoamino)- 1-(3-pyridyl)-1-butanone] and NNN (N’-nitrosonornicotine) could induce the proliferation of a variety of small cell lung carcinoma cell lines and endothelial cells and nicotine in non-neuronal tissues -including lung- induces the secretion of growth factors (bFGF, TGF-alpha, VEGF and PDGF), up regulation of the calpain family proteins, COX-2 and VEGFR-2, causing the eventual activation of Raf/MAPK kinase/ERK (Raf/MEK/ERK) pathway contributing to the growth and progression of tumors exposed to nicotine through tobacco smoke or cigarette substitutes. It has been demonstrated that nicotine promotes the growth of solid tumors in vivo, suggesting that might induce the progression of tumors already initiated. While tobacco carcinogens can initiate and promote tumorigenesis, the exposure to nicotine could confer a proliferative advantage to early tumors but there is no evidence that nicotine itself provokes cancer. This is supported by the findings that nicotine can prevent apoptosis induced by various agents – such as chemotherapeutic in NSCLC, conferring a survival advantage as well.

All a conspiracy: anti-mobile phone fruitcake argues that all university research toes government cover-up line on 5G dangers

In 2016, I published with three cancer epidemiologists and biostatisticians, a paper that examined age and gender specific incidence rates of 19,858 male and 14,222 females diagnosed with brain cancer in Australia between 1982 and 2012, and mobile phone usage data from 1987 to 2012. We modelled expected age specific brain cancer rates (20–39, 40–59, 60–69, 70–84 years), based on published reports from case-control studies of relative risks (RR) of 1.5 (a 50% increase) in ever-users of mobile phones, and RR of 2.5 in a proportion of ‘heavy users’ (19% of all users), assuming a 10-year lag period between commencement of use and new cancer incidence.

We found no increases in the rates of brain cancer for any age group other than those aged 70+, but the increases in this age group commenced in the years before mobile phones were available in Australia. We concluded: “The observed stability of brain cancer incidence in Australia between 1982 and 2012 in all age groups except in those over 70 years compared to increasing modelled expected estimates, suggests that the observed increases in brain cancer incidence in the older age group are unlikely to be related to mobile phone use. Rather, we hypothesize that the observed increases in brain cancer incidence in Australia are related to the advent of improved diagnostic procedures when computed tomography and related imaging technologies were introduced in the early 1980s.”

Our results were consistent with studies showing the same lack of increase in the USA, New Zealand, the UK and the Nordic countries (see our paper for the references). A more fine-grained analysis of the Australian data published this year confirmed our findings

The Blue Mountains City Council west of Sydney, is currently being implored by  a small group of residents to somehow stop 5G mobile telephony coming to the area. I received requests for information from a councillor and “replied all” to a very long recipient list which I soon found out contained at least one anti 5G activist who soon got busy over several emails sending me a predictable litany of reasons why our study should be heavily discounted. I suggested that she might like to put her points in formal correspondence to Cancer Epidemiology, the journal which published our paper.

A fishy sociologist, employed by a university, funded by government favouring 5G

Sociologists strike

But I was highly amused by a section of her email that threw down triple gauntlets that a social scientist like me was not a “scientist”, that my work was “fishy” because I had once had a small grant from the mobile phone industry (21 years ago) to investigate the life-saving use of mobiles in emergency situations, and that I worked for a government-funded university and the government was supporting 5G.

She wrote:

“If you are a sociologist, which please understand is a noble profession, I am just wondering if that qualified you to be doing scientific research as when people find out you are a sociologist, wouldn’t that sort of take away a bit of credibility?

I am a little skeptical as to why you would do a research paper about phones use and brain cancers when you do say you did not get any funding for it (even though you have been funded before by Telcos for what i would regard as a large amount, if $23,895). Do you agree that people might think this is a little bit fishy, especially when you are not even a scientist but a sociologist. Even though you say you were not funded, aren’t you paid by the University which is in effect partially funded by the Federal Govt, which is pro 5G. So, even though you are not directly funded, you indirectly are by a group that is pro 5G. Sorry, this seems glaringly obvious to me but I may be wrong. Also, doesn’t it mean that your research is not really independent and you should be saying that rather than say you were not funded.?”

I replied:

“Your insinuation that my research was not independent is frankly offensive and profoundly silly. I repeat, it was NOT funded by anyone as funding was not necessary to simply analyse publicly available data.

If you or your associates were to repeat that in public, you would be making false and defamatory remarks. That would include any circulation of such comments by email which come to my attention.

The implication of your argument that, because I got  my salary from the government, that no one in a research institution that receives government funding can ever produce independent research on any matter because it somehow all reflects government policy, and, what … we all have our work scrutinized by an Orwellian committee to make sure it conforms to particular government policy (on here, 5G?) is beyond ludicrous.

You may be unaware, but I have spent most of my career researching and advocating for policy reforms in many areas (gun control, tobacco control, renewable energy etc ie: trying to get government policy changed). I have often been highly critical of government policy and governments.

So how do you begin to explain that I’ve had many government research grants, awards etc, if the research game is all about producing policy conforming research outputs that never challenge government policy?

This sails very close to conspiracy theory about universities researchers all being puppets of governments (which change far more often than many staff do in universities).  If that is your thing, I have nothing further to say to someone who seems attracted to such claptrap.

Similarly, your statement ‘you are not a scientist but a sociologist’ and your question ‘I am just wondering if that qualified you to be doing scientific research as when people find out you are a sociologist, wouldn’t that sort of take away a bit of credibility?’ are similarly offensive.

They suggest you are quite ignorant of what research is and the multi-disciplinary nature of research across all complex fields in medicine today.  I am an elected fellow of the Australian Academy of Social Science. The three other authors on my paper are all cancer epidemiologists. In 2008, I won the NSW Premier’s Cancer Researcher of the Year. My AO citation is  “for distinguished service to medical research as an academic and author, particularly in the area of public health policy, and to the community.”

A couple of weeks later, she replied, refusing to let go of her conspiracist bone:

“My apologies. You do work for the university and most people who have a degree of wisdom know that there is an increasing amount of control over university academia. One just has to look at the decreasing numbers of undergraduate studies to confirm this and the attacks against academics that may speak their mind. Whilst some free thinking academics remain, they are decreasing.”

In a paper I co-authored in 1998 looking at common themes in press reportage of anti-vaccination advocates, we identified cover up of vaccine risks by an unholy alliance of conspiracists in government, science and the pharmaceutical industry as dominant themes. It’s a meme which has a long history, invoked without fail by any interest group which fails to win arguments based on evidence. “All these reports are published by a global cabal of conspirators who push particular lines and suppress others. We are today’s Galileo’s speaking out against the modern church of science!” they plead.

The idea that universities in open societies have mechanisms that ensure all their staff never investigate or publish on any research question which might upset government or business interests is beyond preposterous and contradicted by oceans of examples across all fields of research. Those who persist in peddling this massively ignorant bilge deserve to have 10,000watt arc lights trained on their nonsense.

 

sprayCoffee

NSW elections: the three political parties intent on shredding Australia’s gun laws

Australia is the envy of many nations because of its 1996 gun law reforms. These were introduced in the wake of Port Arthur, which was then the world’s second largest peace-time gun massacre in recent history. It has since been surpassed eight times

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Source

Australia had 13 mass fatal shootings (5 or more dead, not including the perpetrator) in the 18 years prior to the 1996 law reforms. It took 22 years until that period was interrupted by the family mass shooting in Margaret River, Western Australia when 8 members of a family were murdered by a grandfather.

The gun lobby has tried to talk down the 22 year absence of mass shootings by arguing that these events were rare before, and rare after, so it was impossible to argue anything other than that we were simply looking at a continuation of rare events and that nothing could be made of the 22 year gap.

In 2018, we put that proposition under the statistical microscope in a paper published in Annals of Internal Medicine, (full text and supplement) a high-ranking research journal. We tested this “rare events are still rare” dismissal. Using the eye-watering mathematics brought to our team by a senior maths academic at the University of Sydney,  we tested the likelihood of rare events being truly rare (insurance companies have long used these techniques to assess risk and set premiums). We tested the null hypothesis that the rate of mass shootings in Australia in the 18 years before the 1996 law reforms remained unchanged in the 22 years afterwards. We set out to see if the very obvious, was indeed very obvious.

We concluded the probability of this 22 year absence occurring following the pattern in the preceding 18 years was about 1 in 200,000. That’s odds slightly worse than a ticket holder winning first prize in the NSW $5 jackpot lottery: 1 in 180,000. Or as I once heard a famous statistics professor telling a gormless student “about the same odds of winning if you didn’t have a ticket”.

Before 1996, approximately 3 mass shootings took place every 4 years. Had they continued at this rate, approximately 16 incidents would have been expected since then by February 2018 (the date when we wrote our paper).

This Washington Post special report chronicles the mayhem of mass shootings in the USA.

Ever since the reforms, the gun lobby in Australia has sought to erode the 1996 reforms, which were immensely popular with citizens across the country.

Three political parties intent on eroding our gun laws

In the NSW state elections being held on March 23, three parties which want to introduce major diluting reforms to our gun laws are hoping to get candidates elected, particularly in the Upper House, where they may hold significant power as a voting bloc.

Liberal Democrats

David Leyonhjelm’s Liberal Democrats are unashamedly supportive of putting almost every aspect of our gun laws through the shredder. They want no restrictions on semi-automatic weapons, the sort favoured by mass killers because they can kill so many people so quickly; they want to do away with gun registration so that weapons could be traded as simply as you might sell an unwanted toy on eBay; children should be able to own guns (with no minimum age specified – why not buy an M16 for your 4 year old? None would ever take them to school to settle a grudge as happens with frightening regularity in the US: 89 school shootings since 2015 ); no restrictions on carry concealed weapons; and a loud hint that overthrowing governments by armed uprising might be a great idea (“Ownership of firearms is also the only practical means by which the people can retain any semblance of ensuring that governments remain their servants and not vice versa.”)

This is a party which retweeted a US tweet after the Charlestown church massacre, urging shooters to take their guns to church on Sunday as a mark of respect.

Carry Gun to Chrich

Pauline Hanson’s One Nation

One Nation’s gun policy is also on the front row of the grid of dreadfulness, channelling Trumpian views. Almost every one of its 20 policy positions opens up a loophole wide enough to lasso an open-cut coalmine. These were clearly penned by interests wanting to see practically every platform of our gun laws eviscerated. An assumption runs through many of these that it is criminals with a record who should be kept away from guns. A minority of Australia’s mass victim killers had any histories of violence. Hanson’s policy wold not have kept the Port Arthur killer from acquiring his weapons.

The NSW One Nation lead candidate, Mark Latham, appears to have some sympathy for some aspects of gun control, as revealed in this interview (warning do not listen after consuming food). If Latham follows the trajectory of several previous elected One Nation members, he’s likely to defect from Hanson’s party soon after being elected. But his visceral hatred of Labor may seem him side with pro-gun cross benchers, despite his apparent views.

Shooters and Fishers

Needless to say, the Shooters and Fishers  party is very pro-gun. While it does not support allowing the open return on semi-automatics, it wants to bring back self-protection as a reason to own a firearm. This was explicitly disallowed in the 1996 reforms and if reintroduced would see a tsunami of guns being purchased all for the apparent noble virtue of protecting one’s family from malevolent intruders. No one has ever better deflated the utter stupidity of this argument than Australian comedian Jim Jeffries here and here, as of today watched by 16.127 million viewers.

This study of 27 high income countries found a very high positive correlation between guns per capita per country and the rate of firearm-related deaths (0.80) and no significant correlation between guns per capita per country and crime rate (0.33.)  Lots of guns do not make nations safer.

I expect that few reading this blog would ever vote for any of the three parties above. But I also expect that many of you will have friends, colleagues or relatives who might. Please forward the link to this blog to them. For 99%, this will achieve nothing, But if a tiny proportion were somehow unaware of what gun control policies they were planning to vote for, and given pause when they are made aware, this could be important.

Footnote: Our 2016 JAMA paper looking at data on gun death trends in Australia 20 years after the 1996 reforms is here. And here is our detailed response the profoundly silly “yes, but…” objections made about our work by US researcher Gary Kleck, locker room pin up boy at gun clubs around the US.

 

What is it about far right conservatives and vaping activists in Australia?

In this blog, I’ll mostly just let the pictures do the talking. See if you can spot a trend.

Australia has two main activist groups out on the hustings for e-cigarettes: ATHRA (the Australian Tobacco Harm Reduction Association) and Legalise Vaping Australia (LGA) .. see more below.

 

(2018) Mendelsohn,Wilson,Paterson

Above: Tim Wilson MP (left) and Senator James Paterson (right) are former Institute of Public Affairs (IPA) employees. Colin Mendelsohn (centre) is a board member of ATHRA and an inveterate advocate for ecigarettes. In 2010 Wilson had a very florid case of foot-in-mouth disease about plain tobacco packs when he was at the IPA, arguing that the adventure would cost the Australian government $3 billion (yes, billion) a year (yes, each year) in compensating tobacco companies for their “confiscated” intellectual property (their pack branding, if you can’t follow that). All that went quite down the drain when Australia’s High Court upheld the government’s actions by 6-1 with the World Trade Organization similarly waving it through.  You can read the whole saga here from p144. Mendelsohn’s public brown-nosing of this pair in this tweet caused hilarity among people I talked to.

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Above: The sartorially elegant representatives and associates of Legalise Vaping Australia, a project of  the Australian Taxpayers Alliance, which is in turn affiliated with a miscellany of far right “groups”, as we can see by the striking similarity in the wording of these tweets sent by these five twitter accounts after the death of cartoonist Bill Leak on March 10, 2017. Mendelsohn from ATHRA is 6th from the left. Fashion note: it is always important to wear your broad brimmed hat indoors.

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Legalise Vaping Australia has presented its political champions with dinky little awards that obviously would have gone straight to their pool rooms. 

I’ve been unable to ascertain whether the value of these plaques takes them over the threshold for mandatory disclosure on the parliamentary gift register. But suffice to say they are obviously priceless, coming from such an esteemed organisation as the LVA.

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Above: Brian Marlow (“campaign coordinator”, Legalise Vaping),  Andrew Laming MP (Liberal, Qld), Tim Andrews, “executive director” of the Australian Taxpayers Alliance, and  Satya Loren, the ATA’s “director of policy”. Some important sounding titles here.

Abetz

Above: Our three ATA/LVA champions with Sen Eric Abetz (Lib, Tasmania).

So how many “members” or “supporters” or whatever word you want to use, does the ATA have? Actually, it depends on where you look on its website, as I found out.

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Above: Hey, they’re all getting gonged! Senator Cory Bernardi (Australian Conservatives, South Australia). And who could ever forget Cory’s concerns that legalising same sex marriage could lead to bestiality (“The next step, quite frankly, is having three people or four people that love each other being able to enter into a permanent union endorsed by society – or any other type of relationship. There are even some creepy people out there… [who] say it is OK to have consensual sexual relations between humans and animals. Will that be a future step? In the future will we say, ‘These two creatures love each other and maybe they should be able to be joined in a union’.I think that these things are the next step.” Australian comedians had a ball with this.

 

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Above: “Colourful” NSW Upper House Liberal Peter Phelps is much appreciated by LVA.  In 2011, Phelps made a speech in which he compared scientists who believe in global warming to those who worked for totalitarian regimes. He said it should not be forgotten that “some of the strongest supporters of totalitarian regimes in the last century have been scientists… We should not be so surprised that the contemporary science debate has become so debased,” he said. “At the heart of many scientists – but not all scientists – lies the heart of a totalitarian planner.”

Leyonhjelm

Unkindly dubbed by some as “the Senator representing Philip Morris”, the great man David Leyonhjelm (then Liberal Democrat, NSW) was of course always going to get an award for his ceaseless efforts. The Liberal Democrats are very happy to have it known that they are supported by Philip Morris. Leyonhelm is a staunch enemy of gun control, with his party retweeting the grotesque tweet below after the June 2015 Charleston church massacre, when a gunman murdered 9 black parishioners:

Carry Gun to Chrich

Writing in Farm Online in 2015, he also unforgettably compared the situation of caged battery farmed chickens with sports fans in very crowded stadiums who choose to not take themselves out of such crowding. Sounds a perfectly apposite comparison, eh?

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These are the political bedfellows of vaping advocacy in Australia today. With few not predicting a political bloodbath for the right in Australia in the May 2019 election, it will be interesting to see how these groups attempt to frame their message to what promises to be a radically different parliament. They are fringe dwellers now, but the political temperature for them looks like falling below absolute zero after May.

10 questions for Philip Morris International on their “transformation”

Like salivating foxes outside a henhouse, Big Tobacco companies like Philip Morris International and British American Tobacco are deep in global charm offensives, trying to convince the public, the corporate world, governments and public health leaders that they have changed. They want to be embraced as health promoters!

Overnight, Moira Gilchrist, Vice President at Philip Morris International, tweeted this

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Here’s some news for you Moira, we’re doing very, very well in helping  smokers “who would otherwise continue smoking” to stop doing just that. It’s been going on for decades, despite your industry’s best efforts to thwart what we’ve been doing. And look at the harm we’re been able to reduce, in spite of your industry’s opposition.

Australia mortality drops v Canada 1970-2015

Despite decades of abject failures in producing reduced harm products, they are still at it, this time with ecigarettes and heat-not-burn nicotine delivery systems.

The development of cigarette filters from the 1930s was the daddy of all harm reduction false assurances. While anyone looking at the brown gunk discolouring a cigarette filter gets it that this nasty stuff is caught in the filter and not inhaled, few appreciate that filters do not stop a lot of toxic material being inhaled.

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And few are likely to appreciate that what gets inhaled deep into the lungs does not all come out when a smoker exhales, as this elegantly simple video demonstration makes very clear.

Throughout my career, journalists have often asked me for sets of questions I might suggest that they could ask visiting spin doctors from tobacco companies at conferences, press conference or during interviews.

Here’s one I put together in 2005 for David Davies, then vice president for corporate affairs for Philip Morris, when he spoke about harm reduction at Australia’s National Press Club in Canberra.

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So, journalists, here are 10 questions you might like to be impertinent enough to ask a tobacco company wanting to explain to you their latest vision. And Moira, you are very welcome to answer these here. I will publish your responses, and will give you up to 2000 words to do so.

10 Questions for Philip Morris International

  1. You say you want smokers to switch to IQOS, but  Philip Morris USA (a separate company to Philip Morris International which just happens to share the words “Philip Morris” in its title) is on record recently as saying on its website that cigarettes are “our core product” and that they are working hard to keep their smokers happy with “best quality” cigarette products. Are cigarettes also PMI’s “core product’? Or asking another way, how much global revenue does PMI make from tobacco today, and how much from IQOS and what are your forecasts for these numbers in the next 10 years? Are your shareholders happy with you purposefully trying to drive south (by far) your biggest income stream?
  2. What are the KPIs (key performance indicators) for the sales, marketing and public affairs staff in your cigarette division today? Are they being asked to try and sell less cigarettes or to keep on trying to sell more? Could we all see copies of some of those please?
  3. In Indonesia, Philip Morris International owns the Sampoerna tobacco company. In 2016, Reuters reported that you were trying to get “wider reach” there via “stronger cigarettes” What do you say to those who say you are being duplicitous with all this reduced harm talk when this is what you are doing when you calculate that people in the west might not notice? Similarly, when the city of Balanga, Luzon in the Philippines wanted to implement a smokefree campus and surrounding environs, you supported the Philippine Tobacco Institute in its (successful) legal case against the proposal. So you say you want people to quit smoking, but only if they switch to IQoS, is that it? And if not you will continue fight effective tobacco control as usual?
  4. In recent years, your company has aggressively opposed tobacco control policies like graphic health warnings, plain packs, and increasing tobacco tax, all known to reduce smoking. When you do this, can you understand that many people think you are flagrantly lying when you say you want to help tobacco control?
  5. What do you say to critics who say that your business model is surely all about smoking AND vaping, not smoking OR vaping?
  6. I don’t think I’ve ever met a smoker who wanted their kids to grow up and start smoking. Do you feel the same way? Would you also hope that children would not take up vaping? If you really believe ecigs are of minimal risk, why not openly encourage kids to vape?
  7. Smoking by Australian teens is at a record low (1.9% of 15-17 year olds currently smoke) I find it hard to believe if your company had not modeled the impact of such a dire situation on your bottom line into the future if this was to continue. So what does that modelling show? And am I wrong in thinking that if your IQOS product does not attract a significant number of kids into regularly using it, then your company will wither and die within a few decades because if only smokers switch, many of those will quit and die, with no cohort of young people moving through to replace them.
  8.  The  parent company of Philip Morris USA, Altria, just invested $US12.8billon in Juul, the vaping product that has spearheaded 20% of US teens using ecigs in the last 30 days.  Are you going to tell me that this teen use of ecigs “concerns” you or that there were a lot of champagne corks popping at work when you all saw that data?
  9. The average daily vaper inhales 200 times a day and up to 600. The average daily smoker inhales about 95 times a day. Does that comparison suggest that nicotine delivered via vaping might be very, very addictive? Does that bother you?
  10. I’ve heard people very unkindly quip that it would be a good idea if all tobacco company employees were obliged to smoke or vape (in the obverse way that no cancer control agency would hire a smoker). It would be hard to imagine a senior executive in a car company who chose to not drive or own a car, but to always cycle or walk and openly declare that; or the head of a meat marketing board who was an open vegetarian, or a skin cancer prevention advocate who was deeply tanned. So why do you think your company is comfortable with some of its employees choosing not to smoke or vape? Do you smoke or vape yourself?

Follow-up (1 March 2019)

After I posted this piece a week ago, and tweeted a link to Moira Gilchrist from PMI, the following exchanges occurred (see thread here)

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So. Thank you Moira, for partially answering the first bit of question 1 above (“Or asking another way, how much global revenue does PMI make from tobacco today, and how much from IQOS and what are your forecasts for these numbers in the next 10 years?”) and this below

 

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Moira, this is clear as far as it goes, but it sits very awkwardly with all the unanswered questions I posed above about your company’s continuing efforts to attack tobacco control policies designed to get non-smokers (mostly kids) to “don’t start” (eg: high tobacco taxes, graphic health warnings, plain packs) and to motivate smokers to “quit now” (again, high taxes, graphic warnings, plain packs, plus smoke free policies like the one you helped stop recently in Balanga, Philippines).

So, no fudging please. When can we expect your answers to the questions you  publicly invited on Twitter from people like me who are (profoundly) skeptical of what we read as yet another wolf in sheep’s clothing exercise from your industry?

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21 March 2019: update. Moira has posted this reply on the PMI website. I will respond to this in the next few days. SC

 

 

“If we stopped selling cigarettes tomorrow, someone else would take our place”.

Late last month, Philip Morris International tweeted one of its daily attempts to convince the world that it is now a health promotion company, firmly aligned with global public health to try and reduce the disease and death caused by tobacco use. Its mainstay, cigarettes, kill two out of every three long term users.

The company is aggressively marketing its heat-not-burn product IQOS (see footnote below) in several markets and  Altria, which owns Philip Morris USA, recently invested $US12.8 billion in the tearaway e-cigarette market leader, Juul. PMI has bankrolled the establishment of the fully “independent” Foundation for a Smokefree World with a grant of $US960 million dollars over 12 years in a classic exercise in astroturfing its messages to also come from a third party.

The Foundation has attracted incendiary criticism since it was first announced. See here, here, here, here, here and here, as just a few examples.

Last month a PMI tweet stated “If we stopped selling cigarettes tomorrow, someone else would take our place”.

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This was clearly a response to what any review of how its “we’ve changed” message is traveling would have undoubtedly identified as its most hobbling Achilles’ heels: its long-standing track record in both attacking tobacco control policies that threaten to actually reduce smoking (high cigarette tax, plain packs, graphic health warnings, smoking restrictions), and its on-going aggressive global marketing and promotion of its cigarettes.

For example, in Indonesia, the world’s fourth most populous nation where it is almost compulsory for men to smoke, the tobacco industry exploits this smokers’ paradise. A pack of cigarettes can sell for less than a small bottled water, tobacco advertising virtually wallpapers the entire country and non-smoking areas are uncommon and mostly ignored. Philip Morris owns the local manufacturer Sampoerna, which controls about one-third of the massive market there. In 2011, a Sampoerna advertisement proposed “Dying is better than leaving a friend. Sampoerna is a cool friend”. In 2015, the company began aggressively promoting its U-bold brand, a “stronger flavoured” brand, often code for higher yielding tar and nicotine brands.

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In July, 2018, a legal action brought by the Philippine Tobacco Institute (PTI), representing Philip Morris and other tobacco manufacturers,  succeeded in preventing an ordinance being implemented in Balanga City, Luzon which would have banned smoking and the sale, distribution and promotion of cigarettes within the 80-hectare University Town and its kilometer radius. A press report stated that “PTI had argued that Philip Morris Philippines Manufacturing Inc. would lose P15 million in sales due to the city’s ban.”

This is hardly an action compatible with ad nauseum statements from company that it wants smokers to quit.

The tweeted admission “If we stopped selling cigarettes tomorrow, someone else would take our place” disrobes the entire charade. The “we’ve changed” emperor now quite clearly has no clothes.

Let’s pick the statement apart, one ethically bankrupt sub-text at a time.

Like a wolf outside a henhouse, Philip Morris has gushed an incontinent deluge of claims that it really, really wants smokers to switch to its alleged low risk products. But never once in all this has it set any target dates. Nowhere can we find when the company plans to actively take steps to end its own role in encouraging and promoting smoking and attacking policies known to reduce smoking. Will this happen in 5 years? 10 years? 30 years? Never?

All we know now is that it won’t happen “tomorrow”. And the great beauty of it never being tomorrow, is that tomorrow never comes.

We might think they were serious if they were to, for example, voluntarily move their cigarette products to dull plain packaging and add large pictorial warnings, or declare that they wre going to voluntarily stop all cigarette advertising in nations where it is still allowed, or axe their “Mission Winnow” sponsorship of Ferrari in the F1 Grand Prix and Ducati in the Moto GP  when Mission Winnow’s advertising livery is red and white, coincidentally we can be certain, the same colours as Marlboro.

But hell might freeze over before they did any of these things.

The company is not simply going to passively sit by and watch smoking prevalence continue to head south by taking its feet off its marketing accelerators or slamming them hard in concert with public health on the tobacco control policy brakes. It has said and done nothing to indicate that it won’t continue to do what it can to preserve and expand its cigarette sales.

PMI’s statement requires those reading it to understand that the company has been called out by critics to show that they are being serious about wanting to actively  end smoking. But by invoking the  “someone else will do bad things if we stopped” they seek to make a virtue out of knowingly and purposefully continuing to do the wrong thing.

Their pitch here is like a brazenly misbehaving 5 year old who knows he is doing something wrong, but says to the teacher “why should I stop? Why pick on me? Everyone else is doing it too!” Or a drug dealer saying to the court “yes, I was cutting my heroin with cheap adulterants that put all who used it at extra risk, but that’s what my competitors are all doing too, and I just needed to keep up with them price-wise or go under. Please sympathise with my situation!”

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As I wrote in 2014:

“My wife is a primary school teacher with 35 years experience. She has often described incidents where 5-9 year olds with poorly developed moral compasses have been caught red-handed bullying, stealing, cheating or lying but unblinkingly deny it regardless of the evidence in front of them.  More than once, she’s suggested that such a child might one day make an ideal applicant for a job in a tobacco company.

Globally, different legal, moral and religious codes tend to share basic principles when it comes to how to deal with those who have done serious wrong. Sentencing often takes note of evidence of contrition and civilized societies and judiciaries tend look for five broad pre-conditions in considering punishment”

  • Full public acknowledgement of the misdeeds and harms caused
  • apologising for these harms
  • promising never to repeat them
  • making good the damage done, and
  • undertaking some form of public penance to symbolise your changed moral status.

Like many caught-out five year olds and recidivist adult sociopaths, the tobacco industry has done none of these things. Its corrective advertising is being done reluctantly after 15 years of legal kicking and screaming, while schmoozing with the global corporate social responsibility movement, publicizing its donations to carefully selected charities and just getting on with trying to sell as much tobacco as possible, regardless of the misery it causes.

They have all the ethics of a cash register.”

At least cash registers don’t pretend to be something they are not.

Footnote: a just published report comparing the impact of  IQOS with cigarette smoke on human lung cells  concluded “IQOS exposure is as detrimental as cigarette smoking and vaping to human lung cells. Persistent allergic, smoke or environmental-triggered inflammation leads to airway remodelling/scarring through re-organisation of ECM and airway cell proliferation, and mitochondrial dysfunction plays a pivotal role in this process. These are the principal causes for airflow limitation in asthma and COPD.”

Cover bands: the most fun you can have

BestBandShot
Some years ago, the ABC ran an almost continuous promotion across several weeks for The Librarians, a poke at an occupation popularly synonymous with purse-lipped, dull people who love orderliness. The promo gag centred on a gormless Kym Gyngell taking his garage cover band very seriously, and channeling a flailing Peter Garrett from Midnight Oil. Along with a lot of weekend cover band tragics, I’m afraid I just didn’t see the joke.
In 2004, the seeds of my cover band The Original Faux Pas (later rebirthed as The Bleeding Hearts), emerged from secret afternoons in our guitarist’s living room to play a handful of classics like the Swallows’ It ain’t the meat, it’s the motion and Eydie Gormé’s Blame it on the bossa nova at my wife Trish’s 50th birthday. I was the singer.
Polite friends mumbled that we weren’t too bad, so of course there was then no stopping it. Over the next 14 years, we played 42 gigs in pubs, clubs, festivals, harbour cruises, conference dinners and house parties. On election night in 2007 we renamed ourselves Howard’s End, incontestably causing conservative prime minister John Howard to lose the election to Labor’s Kevin Rudd.
We always played to raise funds for causes and charities we liked and helped raise $127,000 for causes like the UNHCR, Amnesty International, the Cancer Council, domestic violence, and the homeless charity, Missionbeat. We played two well attended gigs in Glebe’s Harold Park Hotel for Peter Greste, the journalist jailed in Egypt, and later two for a school for girls in South Sudan, as featured in Tom Zubrycki’s 2017 documentary Hope Road.
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In 2012, I tempted ABC Sydney’s breakfast radio host Adam Spencer to play with us in two fundraisers for Somalian refugees in a massive camp at Dolo in Ethiopia. I’d heard him explaining he was learning guitar and correctly anticipated that it would be every guitar student’s ambition to be invited to sit in with an acclaimed stadium-filling band like ours. We pulled $25,000 in door money and pledges given across both nights.
We played as the final band late at night at two festivals held on our long-time keyboardist’s farm at Ourimbah on the central coast north of Sydney, to raise money for multiple sclerosis research. There were about 400 at each event who danced and cheered throughout our set.
We realised we could get up there and make lots of people have a great night and help causes at the same time. As all bands will agree, nearly everyone is oblivious to the mistakes you make every night, including once when our keyboard player Rob Heard completely forgot to play the entire critical organ solo in the middle of the Doors’ Love her madly. All was forgiven and asking a few people in the crowd later, no one but us knew. But not once in 42 gigs did we ever have a song collapse and have to start again, something you often see with pub bands.
At the other end of the scale, we played two inexplicable fizzers. Our bass player Dave Petroni, had a small farm near Bowral in the southern highlands. The publican at his local pub begged him to bring the band to Bowral one Saturday night. So, along with our $300 soundie, we made the trek down the Hume highway. I’d plugged it  across NSW that morning on ABC radio weekend’s Simon Marnie’s regular ‘what’s on’ segment. We were all anxious if security would be needed and whether we should have informed the local police to set up a traffic contraflow on the approaches to the pub.
We sound-checked at 6pm to an all but empty pub and then ordered pub food. At 6.30 the publican nervously asked when we planned to start playing. We told him about 8pm. “There won’t be anyone here by then” he told us. “They all go home by about 7.30 to watch telly.” At this point there were about 15 people in addition to us in the room. All but two were wives and friends.
The other two were an aged couple, the man in a wheelchair. They’d heard me spruiking it on the radio that morning and had driven down from Campbelltown. They left half way through our first set. So we played to ourselves, our dutiful entourage and a local gasbag who arrived late and told us he was very good mates with the shock jock Alan Jones who had a place down there. “I can get Alan to promote you guys next time you come down” he promised. The pub even messed up our name on the sign outside. Faux Pas? Paux Pas? Fox pus? Oxford/Cambridge, tomayto/tomarto?
A second doozie was raising money for a major charity, at the Grandstand at Sydney University. The charity staff gushed with enthusiasm when I approached them, but disappointingly declined to push it on their website or by direct email to their Sydney supporters. Instead, they said they would ask a bunch of students who volunteered for them to leaflet lecture theatres and bring all their friends. But somehow, the two volunteer students who arrived late, apparently had no other friends. They sheepishly assisted in barbequing a few of the half tonne of sausages that the Grandstand management had generously donated to attract hordes of students from the adjacent colleges who would be clamouring to be there. A colleague of mine and band fan had dragged her three teenage kids along. They whined from the minute they arrived and had to be taken home by their embarrassed mother. We’d convinced another superb cover band we’d played with once before to share the gig. We had door takings about $60, well short of even paying our soundie, so the charity got nothing – the only time that ever happened.
Over the years we had five different guitarists, two of whom (Paul Grogan and Bob Jones) had very extensive band experience. We also had a veteran bass player, Dave Petroni, who could knock the socks off the Who’s John Entwhistle in My Generation, our anthem to zimmer frame rock. Some of us had limited to zero time in other bands, various commitment to practising, and musical abilities.
Like all bands, we had our share of tensions. A short-lived member said soto voce to our drummer one night that if he didn’t hit the skins more softly, he would walk out. We lived in hope until he soon moved along. One of our guitarists would often stop playing mid-song at rehearsal, shouting his exasperation at others he felt were not up to scratch on a song. This happened at more rehearsals than it didn’t. He’d rapidly apologise profusely, saying “sorry, sorry, sorry” ad libitum.
One night the other guitarist said cheerily “Hey, no need to apologise. We all know you’re an arsehole. You’ve just displayed it a bit earlier than usual tonight.”
Well, he was, and he wasn’t. His talent was the absolute backbone of the band for years. Everyone I’ve ever talked with who’s been in a band will tell similar stories of the foibles and peccadillos of just about everyone they ever played with, except of course themselves.
We all understood that we promoted ourselves as a dance band, so any dance floor clearers that anyone suggested we rehearse were supposed to be assessed against that criterion first. But everyone had different preferences like blues, country, or 60s pop which they tried to insinuate into rehearsals. Compromises saw core material retained that everyone liked but many songs were on death row, executed by anyone in the band who barely tolerated it after a gig when such a song had even half a bar of problems. We all had power of veto though: I refused to ever sing Nutbush City Limits, My Sharona, Smoke on the water  or similar perennial entries on collections of best beer hall hits and ocean cruise liner request lists.
Dave, our bass player, would roll his eyes at anything remotely country, while Suzanne Plater who shared the lead vocals with me for several years was on a mission to be a white Etta James.
When Australia’s health minister, Nicola Roxon, led Australia to introduce plain tobacco packaging, Trish who was at that time doing back-up vocals, rewrote the lyrics to the Shangrila’s Leader of the Pack as a tribute to Nicola. Four of us were having dinner one night, and sang it to an iPad camera, with Trish in a lurid Julia Gillard $15 red wig. We put it up on YouTube and over the next months it had 1500 hits.
DSC_1055
Exchange Hotel, Annandale
Some months later I was with a friend in a Canberra restaurant near Parliament House and in walked Nicola, soon joined by her parliamentary colleagues Jenny Macklin, Peter Garrett, Greg Combet, Kevin Rudd and Craig Emerson. We chatted to Nicola before the others arrived and then continued our dinner. As we were leaving, I heard a male voice behind me call my name. I turned and it was Peter Garrett who had followed us out. I’d never met him before. The next words of the world famous rock star turned politician were “I hear you are a world famous rock star!”
He said Nicola had sent the video link to many of her colleagues, and thought it was wonderful fun. The three of us stood on the footpath swapping early bad gig stories. A few months later, he sent me a birthday note for my 60th birthday, referencing the famous Spinal Tap scene about “turning it up to 11”.
It’s fashionable to put cover bands down, just because we get around. Several times we’ve played with earnest bands playing their often dreary ‘original material’. But when the crowd hears the ghosts of Roy Orbison with George Harrison and Tom Petty jangling out the opening to Handle with care, or the irresistible beat of T-Rex’s Get it on they are instantly on their feet. A few of the youngest head for the door, but for the rest, cover bands are a connection with a lifetime of songs that are hard-wired in our heads. The Rolling Stones’ Hey McLoud get offa my ewe has not been number one in New Zealand for 50 years for nothing.
You have to wait till page 491 of Keith Richards’ biography to read the essential lines that resonate for anyone who’s been in a band. “The real release is getting on stage. Once we’re up there doing it, it’s sheer fun and joy …feeding off the energy that we get back from an audience. That’s my fuel … I get an incredible raging glee when they get out of their seats. Yeah, come on, let it go. Give me some energy and I’ll give you double back.”
Anyone who’s had a band behind them playing the guitar power chords in Hunters and Collectors’ Holy Grail or has belted out the Young Rascals’ Good Lovin’or the Stones’ Rocks Off knows that feeling when you play to a room full of people wanting to let loose on the weekend with a loud band playing anthems from across their lives. It’s exhilarating.
Garrett note
Turn it up to 11
Now it’s true that there were some differences and similarities between us and the Stones. We had to lug our own gear and we never had a jet but some of us are nearly the same age as Keef and the rest. When I sing to the smiley one in the one row deep mosh pit that “I’m a king bee. I can buzz better baby, when your man is gone”, it may not have quite the same potential as Mick singing it. But the Canada Bay Club, where we once played to 35 mostly non-dancers, was our equivalent of the Stones’ Crawdaddy Club in Richmond south of London in the early 1960s. The barman at the Canada Bay Club who said he was the brother of a member of the original AC/DC, swore we had the same potential. He’d know, right? So we played a blinder in the second set and hit them with our rhythm sticks.
As support act at Wamberal Surf Club to some local favourites (who unforgivably played a Neil Diamond song), we were each serially approached afterwards by a drunk middle aged woman, indecently younger than most of us. But we all drove home able to say  we had attracted our first groupie. Band crowds aren’t pleased much easier than Japanese conference delegates in kimonos on a Sydney harbour cruise in summer. They stare at you for about 20 minutes, then start to pogo and go nuts. While they can make strange requests like The lady in red in the middle of a sweating dance set, I’ll have them anytime over kids who are dragooned by their parents to come and hear this great music. They look pole-axed with disdain and then leave.
Wednesday nights rehearsing at Stagedoor studios in Alexandria is the best $25 a head of fun it’s possible to have. Over the years we shared the venue with uncounted death metal thrash bands, but also silverchair, Barnsey, the Angels, the Choirboys, various Australian Idol winners and even that astute judge of talent Marcia Hines who all had booked adjacent rooms on the same nights as us to quietly pick up tips. We just walked past them and they tried to look cool, pretending not to know us.
One night we were all set to rehearse the Angels’ Take a long line until we heard the unmistakable riff seeping from beneath the soundproof door in the next studio room. It was the Angels rehearsing a comeback tour. Uh-oh. Park that one.
In my mid 50s, a sports car proved an empty illusion. When I brought a sleek black Nissan 300ZX with a sports exhaust home, my wife named it the Jeff Fenech-mobile, after the gold chain wearing Australian boxer, the Marrickville Mauler. “Why didn’t you just pick up a megaphone at a disposal store and walk down the street telling everyone you are worried about your dick? It would have been a lot cheaper” she said.
But a cover band is the real thing. After several Nellie Melba departures as a back-up singer, she soon became as addicted as the rest of us, and switched to keyboard. We had a sax player who was a senior partner in Australia’s biggest law firm. His wife said he was helpless after just a couple of gigs. Paul Grogan who played lead guitar with us for much of the period and works for a big health charity, played Brisbane pubs in the 80s and then wrote love songs for Filipino pop singers, but he could cut it like Carlos Santana on a good night.
One Christmas, I saw a band of guys in their late 60s singing crooner and 2CH hits-and-memories songs to an enraptured room at my late mother-in-law’s nursing home. One was a state parliamentarian. Not our demographic, yet. But each generation defines itself partly by the music that refuses to leave its collective heads. Cover bands will not fade away.
Here’s a collection of some of our performances

Cigarettes are sold everywhere and unregulated. So hey, let’s do that with e-cigarettes?

In a recent Medical Journal of Australia Insight blog on e-cigarette regulation, vaping promoter Colin Mendelsohn responded to a comment, writing “ecigs are consumer products. Medicines regulation is not appropriate. Why should they be regulated more strictly than cigarettes which can be bought at every corner shop?”

Then, without pausing for breath, in his very next sentence he goes on to tell us about how effective in smoking cessation they are, compared to nicotine replacement therapy (NRT), as one recent study reported them to be.  In case you missed it, NRT is a medicine regulated by the  Therapeutic Goods Administration, not a “consumer product” , whatever that might mean.  (see my previous blog and here for comments on the major limitations of the evidence that Mendelsohn cited)

Excitable News Corp journalist Joe Hildebrand puts it this way “How come it’s legal for me to walk into a convenience store and buy something that’s going to kill me but it’s illegal to buy the one thing that could save me?”

The one thing, eh Joe. Tell that to the 30% of Australia’s adult population who are ex-smokers who somehow managed to quit smoking without using an e-cigarette. About 5,440,800 of them, according to 2017-18 ABS data on smoking.

One problem with this trite comparison is that tobacco products are regulated in Australia in many ways that  Mendelsohn strongly opposes for ecigarettes.

  • All advertising and promotion for tobacco products has been banned since 1994. Mendelsohn wants advertising for ecigarettes allowed
  • the sale of fruit and confectionary flavoured cigarettes is prohibited in South Australia, New South Wales and Tasmania. He is strongly in favour of allowing many flavours, including those that may have high appeal to both adults and teens
  • smoking is banned in all enclosed and several crowded outdoor areas like stadiums. He wants vapers to be allowed to smoke in areas where smoking is banned because he says this will add to the appeal of vaping and cause smokers to quit. The rest of us can just put up with clouds of vape like this is bars, restaurants and cinemas, apparently. When many vapers are present (and that would never happen of course), particulate matter levels can reach and exceed those that used to be recorded when smoking was allowed in crowded bars.
  • Tobacco products are heavily taxed, depressing demand particularly among low income group and children. Mendelsohn supports reducing tax on ecigs, a policy that would make them more accessible to Australian children, of who only 1.9% smoke daily today.
  • Retail display of tobacco products is banned nationally. Ecigarettes are on open display in retailers, something he fully supports
  • All products are plain packaged, with large health warnings while packaging for ejuice is a cornucopia of beguiling images

Let’s repeat the same mistakes we made in allowing open slather sales and promotions with cigarettes

But more fundamentally, the galactic dangers of smoking were not fully understood for at least 40-50 years after mass consumption and the commerce that facilitated it had commenced in the first decades of the twentieth century. After mechanisation of cigarette production made them cheap as chips, it then took us 40 -50 years between the 1960s and today to fight for all the policies and campaign funding that have together taken smoking down to its lowest ever levels.

Out of ignorance and under sustained pressure from the tobacco industry, we began by making every regulatory mistake possible when cheap, mass produced cigarettes appeared. Our understanding of the health risks that may be posed by ecigarettes is in its early infancy, given the latency periods that apply with the development of chronic disease.

It is often said that if cigarettes were invented tomorrow, and we knew now what we didn’t know when they entered the market, no government in the world would permit their sale, let alone allow them to be sold in every convenience store.

With pharmaceutical products that save lives, treat illness and reduce severe pain, we allow only those with a 4 year pharmacy degree to sell them. And only to those with a temporary license issued by a doctor (a prescription) to use them. With cigarettes, we foolishly allow them to be sold everywhere.

Very few people (me included) are saying we should ban ecigarettes. But nearly every health and medical agency in Australia and many internationally, including the WHO, are saying that they should be strongly regulated through the TGA so that over time, as knowledge increases we could review whether looser or stronger regulation (perhaps including bans) was appropriate when that knowledge is available.

That’s the way nearly every country regulates pharmaceutical products. Strict, prescription-only regulation at first,  followed by evidence-driven loosening or tightening down the track.

Vaping advocates seem to have understood little from where we went so wrong in unleashing cigarettes and allowing them to be sold everywhere from the get-go. Today they are trying to walk on both sides of the street by insisting ecigs are not therapeutic goods, but in the next breath megaphoning claims about how good they allegedly are in helping smokers quit compared to other therapeutic goods.

Make up your minds?

This 2016  Lancet meta-analysis of smoking cessation and ecigarettes concluded that  ecigs was associated with less quitting among smokers. The 2018 report of the US National Academies of Science, Engineering and Medicine on ecigarettes concluded “Conclusion 17.1 Overall, there is limited evidence that e-cigarettes may be effective aids to promote smoking cessation.” NASEM rated limited evidence four rungs below “conclusive” evidence and just two above “no available evidence”.